Beyond Web Analytics! » Web Analytics http://www.BeyondWebAnalytics.com Your source for information, discussion, and candid thoughts on all things analytics and winner Technology / Innovator of the Year Award of Excellence 2010 - Web Analytics Association Wed, 01 Feb 2012 01:42:11 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 2020 rudi@rudishumpert.com (Beyond Web Analytics) rudi@rudishumpert.com (Beyond Web Analytics) 1440 http://www.BeyondWebAnalytics.com/byalogo.gif Beyond Web Analytics! http://www.BeyondWebAnalytics.com 144 144 http://feeds.feedburner.com/BeyondWebAnalytics Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics. Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics. Web Analytics, Social Media Analytics, Beyond Web Analytics, Omniture, Google Analytics, WebTrends, Yahoo Analytics, Unica Beyond Web Analytics Beyond Web Analytics rudi@rudishumpert.com no clean Episode 29 : Is Web Analytics Evil? with Eric Peterson http://www.BeyondWebAnalytics.com/2010/09/13/episode-29/ http://www.BeyondWebAnalytics.com/2010/09/13/episode-29/#comments Mon, 13 Sep 2010 10:08:12 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=488 In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified,  about the negative press that the web analytics industry has received in recent months.   The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the  Wall Street Journal article, Julia Angwin, and looks at what was right, and what was wrong with the information presented by both the Wall Street Journal and NPR.  The conversation also moves into what can be done to advocate for web analytics industry and where that message should come from.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.

Related Links:

Wall Street Journal article:  http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html
NPR transcript of podcast with Author of the WSJ Article:
http://www.npr.org/templates/transcript/transcript.php?storyId=129298003

Blog Posts Mentioned in podcast:

http://blog.webanalyticsdemystified.com/weblog/2010/09/web-analysts-code-of-ethics.html

http://waablog.webanalyticsassociation.org/2010/09/web-analytics-code-of-ethics.html

http://blog.webanalyticsdemystified.com/weblog/2010/08/we-are-our-own-worst-enemy.html

http://john.webanalyticsdemystified.com/2010/08/01/webs-goldmine-or-consumer-jackpot/
http://www.iab.net/privacymatters/campaign.php

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2010/09/13/episode-29/feed/ 2 0:49:02 In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified,  about the negative press that the web analytics industry has received in recent months.   The group dives into the article from the Wall Street J[...] In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified,  about the negative press that the web analytics industry has received in recent months.   The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the  Wall Street Journal article, Julia Angwin, and looks at what was right, and what was wrong with the information presented by both the Wall Street Journal and NPR.  The conversation also moves into what can be done to advocate for web analytics industry and where that message should come from. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Eric Peterson Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. Related Links: Wall Street Journal article:  http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html NPR transcript of podcast with Author of the WSJ Article: http://www.npr.org/templates/transcript/transcript.php?storyId=129298003 Blog Posts Mentioned in podcast: http://blog.webanalyticsdemystified.com/weblog/2010/09/web-analysts-code-of-ethics.html http://waablog.webanalyticsassociation.org/2010/09/web-analytics-code-of-ethics.html http://blog.webanalyticsdemystified.com/weblog/2010/08/we-are-our-own-worst-enemy.html http://john.webanalyticsdemystified.com/2010/08/01/webs-goldmine-or-consumer-jackpot/ http://www.iab.net/privacymatters/campaign.php Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save News, Podcasts Beyond Web Analytics clean no Episode 28: Consolidation in Web Analytics with John Lovett http://www.BeyondWebAnalytics.com/2010/08/23/episode-28/ http://www.BeyondWebAnalytics.com/2010/08/23/episode-28/#comments Tue, 24 Aug 2010 00:57:24 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=479 In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics.  The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months.  The conversation moves from biggest surprises about the mergers, what the future may hold for IBM with it’s recent moves, and what impact these mergers might have on the industry as a whole.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel, James Dutton
Guest Host: John Lovett

John Lovett, Senior Partner Web Analytics Demystified , is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies.

John Currently serves on the Board of Directors for the Web Analytics Association and is an active member in the Research and Standards Committees.

Related Links:

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]]> http://www.BeyondWebAnalytics.com/2010/08/23/episode-28/feed/ 0 0:36:36 In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics.  The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. [...] In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics.  The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months.  The conversation moves from biggest surprises about the mergers, what the future may hold for IBM with it’s recent moves, and what impact these mergers might have on the industry as a whole. Hosts: Adam Greco, Rudi Shumpert, Gary Angel, James Dutton Guest Host: John Lovett John Lovett, Senior Partner Web Analytics Demystified , is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies. John Currently serves on the Board of Directors for the Web Analytics Association and is an active member in the Research and Standards Committees. Related Links: http://john.webanalyticsdemystified.com/2010/08/13/ibm-buys-unica-in-480m-deal/ http://john.webanalyticsdemystified.com/2010/06/22/be-still-my-analytical-heart/ http://semphonic.blogs.com/semangel/2010/08/-is-ibm-now-the-1-online-marketing-and-analytics-vendor.html Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com http://www.BeyondWebAnalytics.com/2010/08/09/episode-27/ http://www.BeyondWebAnalytics.com/2010/08/09/episode-27/#comments Mon, 09 Aug 2010 11:21:42 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=472 In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search.   The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the trade to help made your foray into paid search a success.So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lauren Vaccarello

Lauren is the head of SEM at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.

http://twitter.com/laurenv

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]]> http://www.BeyondWebAnalytics.com/2010/08/09/episode-27/feed/ 1 0:47:35 In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search.   The conversation covers what is paid search, how analysts can learn more about paid[...] In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search.   The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the trade to help made your foray into paid search a success.So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Lauren Vaccarello Lauren is the head of SEM at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon. http://twitter.com/laurenv Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo http://www.BeyondWebAnalytics.com/2010/06/14/episode-23/ http://www.BeyondWebAnalytics.com/2010/06/14/episode-23/#comments Tue, 15 Jun 2010 02:20:29 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=442
In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo.  The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects.  The conversation talks about the specific issues raised in the Quantivo blog post, and moves into how data warehouse projects can be successful and what the advantages of such an endeavor can be.    The group also dives into the implementation steps, the security issues, and the gains to be had.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Jason Rushin

As the director of marketing for Quantivo, Jason Rushin is responsible for all aspects of marketing strategy, product strategy, branding, and communications.  Prior to Quantivo, Jason worked for Accenture consulting, contract management software vendor Nextance, and Siebel Systems.  Jason is the co-author of Behavioral Analytics For Dummies, has written numerous articles, and is a regular presenter at industry events.

Related Blog Posts:

Note: The sound clips used in this podcast were used under license.
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]]> http://www.BeyondWebAnalytics.com/2010/06/14/episode-23/feed/ 2 0:41:53 In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo.  The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data[...] In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo.  The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects.  The conversation talks about the specific issues raised in the Quantivo blog post, and moves into how data warehouse projects can be successful and what the advantages of such an endeavor can be.    The group also dives into the implementation steps, the security issues, and the gains to be had. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Jason Rushin As the director of marketing for Quantivo, Jason Rushin is responsible for all aspects of marketing strategy, product strategy, branding, and communications.  Prior to Quantivo, Jason worked for Accenture consulting, contract management software vendor Nextance, and Siebel Systems.  Jason is the co-author of Behavioral Analytics For Dummies, has written numerous articles, and is a regular presenter at industry events. Related Blog Posts: Avinash:  http://www.kaushik.net/avinash/2010/03/ten-fundamental-web-analytics-truths.html Quantivo:  http://blog.quantivo.com/?p=301 Gary Angel’s:   http://semphonic.blogs.com/semangel/2010/06/fundamental-truths-and-other-unlikely-beasts.html Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 17: Jeff Jordan – Video Measurement http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/ http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/#comments Mon, 19 Apr 2010 11:31:43 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=389

In this episode we talk with Jeff Jordan about video measurement.   We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Jeff Jordan

Jeff Jordan is the product manager for video and social media measurement at Omniture.  Where he is leading Omniture product integrations with Adobe CS5, as well as other yet-to-be-announced Adobe/Omniture product integrations. Jeff is a frequent speaker at such events as Omniture Summit, Beet.tv Executive Roundtable, NewTeeVee Live.

Twitter: @jeffjordan

Note: The sound clips used in this podcast were used under license.
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]]> http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/feed/ 0 0:33:42 In this episode we talk with Jeff Jordan about video measurement.   We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So download this podcast to your favorite mobile device o[...] In this episode we talk with Jeff Jordan about video measurement.   We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Jeff Jordan Jeff Jordan is the product manager for video and social media measurement at Omniture.  Where he is leading Omniture product integrations with Adobe CS5, as well as other yet-to-be-announced Adobe/Omniture product integrations. Jeff is a frequent speaker at such events as Omniture Summit, Beet.tv Executive Roundtable, NewTeeVee Live. Twitter: @jeffjordan Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 16: Stéphane Hamel – Web Analytics Maturity Model http://www.BeyondWebAnalytics.com/2010/04/11/episode-16/ http://www.BeyondWebAnalytics.com/2010/04/11/episode-16/#comments Mon, 12 Apr 2010 01:31:35 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=378

In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Stéphane Hamel

Stéphane Hamel is a leading voice for online analytics, helping businesses understand the value of online optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Stéphane owns a MBA specializing in eBusiness at Laval University (Québec City) where he teaches a graduate class on web analytics. He is also involved in various research & development activities with the prime objective of making web analytics easier. Creator of the popular « Web Analytics Solution Profiler » tool and concepts such as « Just-In-Time Tagging » and the « Web Analytics Maturity Model », recipient of the « Web Analytics Association Leadership and Technical Excellence Recognition » and frequent speaker at the « eMetrics Marketing Optimization Summit » and other conferences, he is also lecturing the « Award of Achievement in Web Analytics » and « Introduction du Business Analysis » classes at the University of British Columbia. Involved in various professional and education events, he is also a member of the « International Institute of Business Analysis » and on the board of directors and treasurer of the « Web Analytics Association ».

Don’t miss Stéphane’s “Roadmap to online analytics success” workshop at eMetrics in Toronto, San Jose, London and Paris. You’ll find Stéphane upcoming appearance schedule at http://immeria.net/wamm and he’s always looking at opportunities to present it in other cities in collaboration with local agencies.
Get more info about the Web Analytics Association at http://WebAnalyticsAssociation.org
Stéphane can be reached as @immeria on Twitter
Full LinkedIn profile: http://linkedin.com/in/shamel

Email: shamel@immeria.net
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]]> http://www.BeyondWebAnalytics.com/2010/04/11/episode-16/feed/ 3 0:38:38 In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any c[...] In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Stéphane Hamel Stéphane Hamel is a leading voice for online analytics, helping businesses understand the value of online optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Stéphane owns a MBA specializing in eBusiness at Laval University (Québec City) where he teaches a graduate class on web analytics. He is also involved in various research & development activities with the prime objective of making web analytics easier. Creator of the popular « Web Analytics Solution Profiler » tool and concepts such as « Just-In-Time Tagging » and the « Web Analytics Maturity Model », recipient of the « Web Analytics Association Leadership and Technical Excellence Recognition » and frequent speaker at the « eMetrics Marketing Optimization Summit » and other conferences, he is also lecturing the « Award of Achievement in Web Analytics » and « Introduction du Business Analysis » classes at the University of British Columbia. Involved in various professional and education events, he is also a member of the « International Institute of Business Analysis » and on the board of directors and treasurer of the « Web Analytics Association ». Don’t miss Stéphane’s “Roadmap to online analytics success” workshop at eMetrics in Toronto, San Jose, London and Paris. You’ll find Stéphane upcoming appearance schedule at http://immeria.net/wamm and he’s always looking at opportunities to present it in other cities in collaboration with local agencies. Get more info about the Web Analytics Association at http://WebAnalyticsAssociation.org Stéphane can be reached as @immeria on Twitter Full LinkedIn profile: http://linkedin.com/in/shamel Email: shamel@immeria.net Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 15: How companies can attract and retain talent http://www.BeyondWebAnalytics.com/2010/04/04/episode-15/ http://www.BeyondWebAnalytics.com/2010/04/04/episode-15/#comments Sun, 04 Apr 2010 22:58:56 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=368

In this episode we continue our talk with Corry Prohens, President of IQ Workforce.  In the previous podcast we talked about how to find and keep a job in Web Analytics.   In this episode we look at staffing from the perspective of the employers and steps they can take to attract and retain talent.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host: Corry Prohens

Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve.  They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research.  As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace.

Corry Prohens / IQ Workforce info:

Twitter: @corryprohens

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]]> http://www.BeyondWebAnalytics.com/2010/04/04/episode-15/feed/ 1 0:00:01 In this episode we continue our talk with Corry Prohens, President of IQ Workforce.  In the previous podcast we talked about how to find and keep a job in Web Analytics.   In this episode we look at staffing from the perspective of the employers an[...] In this episode we continue our talk with Corry Prohens, President of IQ Workforce.  In the previous podcast we talked about how to find and keep a job in Web Analytics.   In this episode we look at staffing from the perspective of the employers and steps they can take to attract and retain talent. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Corry Prohens Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve.  They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research.  As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Corry Prohens / IQ Workforce info: Twitter: @corryprohens LinkedIn: www.linkedin.com/in/corryprohens Blog: http://www.iqworkforce.com/blog/ IQ Blast (email newsletter): http://www.iqworkforce.com/subscribe.asp Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 13: Functionalism with June Dershewitz http://www.BeyondWebAnalytics.com/2010/03/22/episode-13/ http://www.BeyondWebAnalytics.com/2010/03/22/episode-13/#comments Mon, 22 Mar 2010 11:23:51 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=356 In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism.  What it is, why it was developed, and how it can help you with your analytic projects.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host:  June Dershewitz

As Vice President of Analytics at Semphonic, June Dershewitz enjoys helping companies improve their practice of web analytics.  She has been actively involved with the Web Analytics Association since its inception in 2005 and  she currently serves as an elected official on the WAA Board of Directors. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the San Francisco Bay Area. She has spoken at conferences such as eMetrics and X Change.

Blogs:    http://june.typepad.com/june/functionalism/
Twitter: @semphonic @jdersh
White Paper on Functionalism:
Think Tank Functionalism Class: http://semphonic.com/TT/TTSJDescription.aspx#SJ
Web Analytics Association: http://www.webanalyticsassociation.org/

Adam’s Post on Page Type Pathing:
http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/08/02/page-type-pathing

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]]> http://www.BeyondWebAnalytics.com/2010/03/22/episode-13/feed/ 2 0:39:20 In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism.  What it is, why it was developed, and how it can help you with your analytic projects. So download this podcast to your favorite mobile device or listen to t[...] In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism.  What it is, why it was developed, and how it can help you with your analytic projects. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host:  June Dershewitz As Vice President of Analytics at Semphonic, June Dershewitz enjoys helping companies improve their practice of web analytics.  She has been actively involved with the Web Analytics Association since its inception in 2005 and  she currently serves as an elected official on the WAA Board of Directors. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the San Francisco Bay Area. She has spoken at conferences such as eMetrics and X Change. Blogs:    http://june.typepad.com/june/functionalism/ Twitter: @semphonic @jdersh White Paper on Functionalism: Think Tank Functionalism Class: http://semphonic.com/TT/TTSJDescription.aspx#SJ Web Analytics Association: http://www.webanalyticsassociation.org/ Adam’s Post on Page Type Pathing: http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/08/02/page-type-pathing Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 12: Web Analytics Demystified http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/ http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/#comments Mon, 15 Mar 2010 00:46:52 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=344 In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics.  Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host:  Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.   More recently, Eric has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.

Eric will be at the Coremetrics User Conference in April, and Unica’s User Conference in May.  Visit our Speaking Calendar at Web Analytics Demystified (http://www.webanalyticsdemystified.com/about/calendar.asp) for more events that Aurelie, John, and I will be at and come look for Web Analytics Demystified.

Eric’s Free Books
All Web Analytics Demystified Blogs
The Analysis Exchange
Web Analytics Wednessdays
Twitalyzer

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]]> http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/feed/ 5 0:56:25 In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics.  Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download thi[...] In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics.  Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host:  Eric Peterson Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.   More recently, Eric has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice. Eric will be at the Coremetrics User Conference in April, and Unica’s User Conference in May.  Visit our Speaking Calendar at Web Analytics Demystified (http://www.webanalyticsdemystified.com/about/calendar.asp) for more events that Aurelie, John, and I will be at and come look for Web Analytics Demystified. Eric’s Free Books All Web Analytics Demystified Blogs The Analysis Exchange Web Analytics Wednessdays Twitalyzer Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 10: How to Find/Keep a Job in Web Analytics http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/ http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/#comments Wed, 24 Feb 2010 12:15:55 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=310 In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics.   We cover steps that job seekers should take when looking for a job and career development activities to help keep and advance their careers.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host: Corry Prohens

Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve.  They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research.  As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace.

Corry Prohens / IQ Workforce info:

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]]> http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/feed/ 7 0:37:30 In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics.   We cover steps that job seekers should take when looking for a job and career development activities to help keep and advanc[...] In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics.   We cover steps that job seekers should take when looking for a job and career development activities to help keep and advance their careers. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Corry Prohens Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve.  They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research.  As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Corry Prohens / IQ Workforce info: Twitter: @corryprohens LinkedIn: www.linkedin.com/in/corryprohens Blog: http://www.iqworkforce.com/blog/ IQ Blast (email newsletter): http://www.iqworkforce.com/subscribe.asp Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 9: Building recipes for Web Analysis http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/ http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/#comments Fri, 12 Feb 2010 12:15:09 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=300 In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, James Dutton
Guest Host: Akin Arikan
Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin’s blog at   http://multichannelmetrics.com.

Links mentioned in the podcast:

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]]> http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/feed/ 4 0:38:24 In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So do[...] In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, James Dutton Guest Host: Akin Arikan Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin’s blog at   http://multichannelmetrics.com. Links mentioned in the podcast: Web Analytics Wizards: http://www.multichannelmetrics.com/wizards Webcast on Feb 18 with the Web Analytics Association (WAA) on the topic of SEM analytics for 2010: http://register.webcastgroup.com/l3/?wid=0840218105073 Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save News, Podcasts Beyond Web Analytics clean no Episode 7: Mobile Analytics http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/ http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/#comments Wed, 20 Jan 2010 11:31:27 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=276 Episode 7: Mobile Analytics with Greg Dowling

This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, steps to organize and implement that strategy, and what metrics to look for.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert

Greg Dowling
Vice President of Mobile Strategy & Measurement, Semphonic

An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg Dowling heads up Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization responsible for analysis of all consumer data within Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy & Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability.
Greg blogs at http://dowling.typepad.com and can be found on Twitter as http://twitter.com/gregdowling

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]]> http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/feed/ 5 0:48:44 Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may h[...] Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, steps to organize and implement that strategy, and what metrics to look for. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Greg Dowling Vice President of Mobile Strategy & Measurement, Semphonic An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg Dowling heads up Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization responsible for analysis of all consumer data within Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy & Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability. Greg blogs at http://dowling.typepad.com and can be found on Twitter as http://twitter.com/gregdowling Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Beyond Web Analytics-Episode 5 http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/ http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/#comments Mon, 28 Dec 2009 13:34:14 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=232 Test & Targeting

Join the Beyond Web Analytics team as we talk Test & Targeting with Brian Hawkins of Omniture.  The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well.  Be sure to use the comment section below to ask specific questions or suggestions for future shows.

Hosts: James Dutton, Adam Greco, Rudi Shumpert
Guest Host: Brian Hawkins

Brian Hawkins is a solutions engineer with Omniture’s Conversion suite.  Before becoming a solutions engineer he served as senior member of the Omniture Digital consulting team for Omniture.  Brian is responsible for all facets of a client engagement, including optimization strategy, test design, segmentation tactics, project management, results analysis and interpretation, and recommendations. Prior to joining Omniture, Brian came from Offermatica, the leading provider of A/B and Multivariate testing. You can follow him on Twitter @brianthawkins

The Beyond Web Analytics podcast team has explored test and targeting best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast.

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]]> http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/feed/ 4 0:35:47 Test & Targeting Join the Beyond Web Analytics team as we talk Test & Targeting with Brian Hawkins of Omniture.  The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced us[...] Test & Targeting Join the Beyond Web Analytics team as we talk Test & Targeting with Brian Hawkins of Omniture.  The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well.  Be sure to use the comment section below to ask specific questions or suggestions for future shows. Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Brian Hawkins Brian Hawkins is a solutions engineer with Omniture’s Conversion suite.  Before becoming a solutions engineer he served as senior member of the Omniture Digital consulting team for Omniture.  Brian is responsible for all facets of a client engagement, including optimization strategy, test design, segmentation tactics, project management, results analysis and interpretation, and recommendations. Prior to joining Omniture, Brian came from Offermatica, the leading provider of A/B and Multivariate testing. You can follow him on Twitter @brianthawkins The Beyond Web Analytics podcast team has explored test and targeting best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics no no Beyond Web Analytics-Episode 4 http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/ http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/#comments Wed, 16 Dec 2009 10:47:10 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=223 Multi-Channel Web Anayltics Success



Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success.  We explore the meaning of multi-channel analytics, the “every-man’s tool”,  and the major players in the multi-channel space.   The conversation goes from items to target for sites just beginning to work with multi-channel to suggestions for the seasoned professionals.

Hosts:  Adam Greco,  Rudi Shumpert
Guest Host: Josh Manion

Stratigent’s founder, Josh Manion, has served as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization for the past 7 years.  At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills.  Additionally, Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum.   Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, COO and Co-founder of ForAthletes.com which was acquired by Myteam.com in 2000.  Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology. http://www.stratigent.com/

The Beyond Web Analytics podcast team has explored multi-channel analytics, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast.

Note: The sound clips used in this podcast were used under license.
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]]> http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/feed/ 1 0:34:03 Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success.  We explore the meaning of multi-channel analytics, the “every-man’s tool”[...] Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success.  We explore the meaning of multi-channel analytics, the “every-man’s tool”,  and the major players in the multi-channel space.   The conversation goes from items to target for sites just beginning to work with multi-channel to suggestions for the seasoned professionals. Hosts:  Adam Greco,  Rudi Shumpert Guest Host: Josh Manion Stratigent’s founder, Josh Manion, has served as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization for the past 7 years.  At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills.  Additionally, Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum.   Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, COO and Co-founder of ForAthletes.com which was acquired by Myteam.com in 2000.  Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology. http://www.stratigent.com/ The Beyond Web Analytics podcast team has explored multi-channel analytics, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics no no Beyond Web Analytics-Episode 3 http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/ http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/#comments Wed, 09 Dec 2009 03:55:52 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=212 Staffing for Web Analytics


Hosts: James Dutton, Adam Greco,  Rudi Shumpert
Guest Host: Gary Angel
Gary Angel, President of Semphonic
Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel

Join the Beyond Web Analytics podcast as the group explores : “Staffing for web analytics” with returning guest host, Gary Angel.

The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting & tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them.

Note: Some of the sound clips used in this podcast were used under license.
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]]> http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/feed/ 2 0:40:45 Staffing for Web Analytics Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Se[...] Staffing for Web Analytics Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : “Staffing for web analytics” with returning guest host, Gary Angel. The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting & tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics no no Episode 2.5 Conversation with John Lovett http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/ http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/#comments Thu, 03 Dec 2009 13:52:13 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=203 Conversation with John Lovett, Web Analytics Demystified

Hosts: James Dutton, Adam Greco,  Rudi Shumpert
Guest: John Lovett

The Beyond Web Analytics team chats with John Lovett about his new role with Web Analytics Demystified, the current state of web analytics, and the future of analytics.

John Lovett is a senior partner at Web Analytics Demystified, the world’s leading Web Analytics strategic consulting group. John joins Web Analytics Demystified founder Eric T. Peterson and Principle Consultant Aurlie Pols in providing strategic guidance to firms applying web analytics and optimization technologies.

Links Referenced:

The Beyond Web Analytics podcast team would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them.  Please comment below or use the Contact form.

Note: Some of the sound clips used in this podcast were used under license.
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]]> http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/feed/ 1 0:31:35 Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about his new role with Web Analytics Demystified, the current state o[...] Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about his new role with Web Analytics Demystified, the current state of web analytics, and the future of analytics. John Lovett is a senior partner at Web Analytics Demystified, the world’s leading Web Analytics strategic consulting group. John joins Web Analytics Demystified founder Eric T. Peterson and Principle Consultant Aurlie Pols in providing strategic guidance to firms applying web analytics and optimization technologies. Links Referenced: Web Analytics Demystified John’s Blog White Paper:  The coming revolution in Web Analytics The Beyond Web Analytics podcast team would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them.  Please comment below or use the Contact form. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics no no Beyond Web Analytics-Episode 2 http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/ http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/#comments Tue, 24 Nov 2009 05:22:27 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=194 Moving from Web Reporting & Tagging to real Web Analytics:

How can people learn how to do real web analysis?

Recorded 11/23/2009

Hosts: James Dutton, Adam Greco,  Rudi Shumpert
Guest Host: Gary Angel
Gary Angel, President of Semphonic
Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel

Join the Beyond Web Analytics podcast as the group explores : “Moving from Web Reporting & Tagging to real Web Analytics-How can people learn how to do real web analysis?” with guest host, Gary Angel.

Gary’s Webinar: How do you Measure Social Media ROI?
Adam’s call for giving back:   Lets #measure compassion

The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting & tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them.

Note: Some of the sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/feed/ 4 0:33:41 Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founde[...] Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : “Moving from Web Reporting & Tagging to real Web Analytics-How can people learn how to do real web analysis?” with guest host, Gary Angel. Gary’s Webinar: How do you Measure Social Media ROI? Adam’s call for giving back:   Lets #measure compassion The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting & tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics no no Beyond Web Analytics-Episode 1 http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/ http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/#comments Thu, 12 Nov 2009 22:23:19 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=176 Beyond Web Analytics – Episode 1

Recorded 11/11/2009
Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert

In this inaugural episode James, Adam, Ben, & Rudi chat about challenges with tracking social media conversions, the EU cookie-privacy laws, and other great analytic topics.

Show Notes:

Articles Referenced

  • Cookie Law
Books Referenced:

Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press (Cambridge, MA), 2008. 224 pages. (See also: http://blogs.forrester.com/groundswell/)

Note: Some of the sound clips used in this podcast were used under license.

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]]> http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/feed/ 0 0:55:32 Beyond Web Analytics – Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, & Rudi chat about challenges with tracking social media conversions, the EU cookie[...] Beyond Web Analytics – Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, & Rudi chat about challenges with tracking social media conversions, the EU cookie-privacy laws, and other great analytic topics. Show Notes: Articles Referenced Cookie Law http://www.techradar.com/news/internet/cookie-consent-law-is-breathtakingly-stupid-648740 http://msdn.microsoft.com/en-us/library/ms537341%28VS.85%29.aspx http://aurelie.webanalyticsdemystified.com/2009/11/10/eu-cookie-law-interpretation-is-breathtakingly-stupid/ Books Referenced: Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press (Cambridge, MA), 2008. 224 pages. (See also: http://blogs.forrester.com/groundswell/) Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics no no