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	<title>Beyond Web Analytics! &#187; Test &amp; Targeting</title>
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	<description>Your source for information, discussion, and candid thoughts on all things analytics and winner Technology / Innovator of the Year Award of Excellence 2010 - Web Analytics Association</description>
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	<itunes:subtitle>Conversations about all things analytics.  Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.</itunes:subtitle>
	<itunes:summary>Conversations about all things analytics.  Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.</itunes:summary>
	<itunes:keywords>Web Analytics, Social Media Analytics, Beyond Web Analytics, Omniture, Google Analytics, WebTrends, Yahoo Analytics, Unica</itunes:keywords>
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		<title>Beyond Web Analytics-Episode 5</title>
		<link>http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/</link>
		<comments>http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 13:34:14 +0000</pubDate>
		<dc:creator>Rudi Shumpert</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Brian Hawkins]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Test & Targeting]]></category>

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		<description><![CDATA[Test &#38; Targeting Join the Beyond Web Analytics team as we talk Test &#38; Targeting with Brian Hawkins of Omniture.  The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well.  Be sure to use the comment section below to ask specific questions or suggestions [...]]]></description>
			<content:encoded><![CDATA[<h2>Test &amp; Targeting</h2>
<p>Join the Beyond Web Analytics team as we talk Test &amp; Targeting with Brian Hawkins of <a href="http://www.omniture.com" target="_blank">Omniture</a>.  The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well.  Be sure to use the comment section below to ask specific questions or suggestions for future shows.</p>
<p>Hosts: <em><a href="http://www.beyondwebanalytics.com/2009/11/11/james-dutton/"> James Dutton</a>, <a href="http://www.beyondwebanalytics.com/2009/11/12/adam-greco/">Adam Greco</a>,   <a href="http://www.beyondwebanalytics.com/2009/11/11/rudi-shumpert/">Rudi Shumpert</a></em><br />
Guest Host: <em>Brian Hawkins<br />
</em></p>
<p>Brian Hawkins is a solutions engineer with Omniture&#8217;s Conversion suite.  Before becoming a solutions engineer he served as senior member of the Omniture Digital consulting team for Omniture.  Brian is responsible for all facets of a client engagement, including optimization strategy, test design, segmentation tactics, project management, results analysis and interpretation, and recommendations. Prior to joining Omniture, Brian came from Offermatica, the leading provider of A/B and Multivariate testing. You can follow him on Twitter <a href="http://twitter.com/brianthawkins" target="_blank">@brianthawkins</a></p>
<h3></h3>
<p>The Beyond Web Analytics podcast team has explored test and targeting best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast.</p>
<p><strong>Note:</strong> The sound clips used in this podcast were used under license.<br />
<a rel="cc:attributionURL" href="http://freemusicarchive.org/music/Burnkit2600/">Burnkit2600</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/us/">CC BY-NC-SA 3.0</a></p>
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		<slash:comments>4</slash:comments>
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		<itunes:duration>0:35:47</itunes:duration>
		<itunes:subtitle>Test &#38; Targeting
Join the Beyond Web Analytics team as we talk Test &#38; Targeting with Brian Hawkins of Omniture.  The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced us[...]</itunes:subtitle>
		<itunes:summary>Test &#38; Targeting
Join the Beyond Web Analytics team as we talk Test &#38; Targeting with Brian Hawkins of Omniture.  The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well.  Be sure to use the comment section below to ask specific questions or suggestions for future shows.
Hosts:  James Dutton, Adam Greco,   Rudi Shumpert
Guest Host: Brian Hawkins

Brian Hawkins is a solutions engineer with Omniture&#8217;s Conversion suite.  Before becoming a solutions engineer he served as senior member of the Omniture Digital consulting team for Omniture.  Brian is responsible for all facets of a client engagement, including optimization strategy, test design, segmentation tactics, project management, results analysis and interpretation, and recommendations. Prior to joining Omniture, Brian came from Offermatica, the leading provider of A/B and Multivariate testing. You can follow him on Twitter @brianthawkins

The Beyond Web Analytics podcast team has explored test and targeting best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast.
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
Share/Save</itunes:summary>
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		<itunes:author>Beyond Web Analytics</itunes:author>
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