http://www.BeyondWebAnalytics.com Your source for information, discussion, and candid thoughts on all things analytics Mon, 26 Jul 2010 01:32:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 2020 http://feeds.feedburner.com/BeyondWebAnalytics rudi@rudishumpert.com (Beyond Web Analytics) rudi@rudishumpert.com (Beyond Web Analytics) posts 1440 Web Analytics, Social Media Analytics, Beyond Web Analytics, Omniture, Google Analytics, WebTrends, Yahoo Analytics, Unica Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics. Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics. Beyond Web Analytics Beyond Web Analytics rudi@rudishumpert.com No clean http://www.BeyondWebAnalytics.com/byalogo.gif http://www.BeyondWebAnalytics.com 144 144 http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/ http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/#comments Mon, 19 Apr 2010 11:31:43 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=389 http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/feed/ 0 33:42 In this episode we talk with Jeff Jordan about video measurement.nbsp;nbsp; We cover best practices, common pitfalls, and offer speculations on what the future holds ... In this episode we talk with Jeff Jordan about video measurement.nbsp;nbsp; We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert, Gary Angel Guest Host: Jeff Jordan Jeff Jordan is the product manager for video and social media measurement at Omniture. nbsp;Where he is leading Omniture product integrations with Adobe CS5, as well as other yet-to-be-announced Adobe/Omniture product integrations. Jeff is a frequent speaker at such events as Omniture Summit, Beet.tv Executive Roundtable, NewTeeVee Live. Twitter: @jeffjordan Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/ http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/#comments Wed, 24 Feb 2010 12:15:55 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=310 http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/feed/ 6 37:30 In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics.nbsp;nbsp; We ... In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics.nbsp;nbsp; We cover steps that job seekers should take when looking for a job and career development activities to help keep and advance their careers. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Corry Prohens Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. nbsp;They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. nbsp;As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Corry Prohens / IQ Workforce info: Twitter: @corryprohens LinkedIn: www.linkedin.com/in/corryprohens Blog: http://www.iqworkforce.com/blog/ IQ Blast (email newsletter): http://www.iqworkforce.com/subscribe.asp Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/ http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/#comments Fri, 12 Feb 2010 12:15:09 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=300 http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/feed/ 4 38:24 In this episode we talk with Akin Arikan, about building recipes for web analysis.nbsp; The conversation dives into the process and planning that goes ... In this episode we talk with Akin Arikan, about building recipes for web analysis.nbsp; The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, James Dutton Guest Host: Akin Arikan Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin's blog at nbsp; http://multichannelmetrics.com. Links mentioned in the podcast: Web Analytics Wizards: http://www.multichannelmetrics.com/wizards Webcast on Feb 18 with the Web Analytics Association (WAA) on the topic of SEM analytics for 2010: http://register.webcastgroup.com/l3/?wid=0840218105073 Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 News,,Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/ http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/#comments Mon, 01 Feb 2010 10:00:12 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=286 http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/feed/ 4 46:07 In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, ... In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their skills with Analytics, as well as the ever changing channel that is Social Media. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp; Adam Greco, Rudi Shumpert Guest Host:nbsp; Jim Sterne Jim Sterne is an international consultant to large corporations and entrepreneurs. He has focused his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." and the next to appear will be "Social Media Metrics: How to Measure and Optimize Your Marketing Investment" in May. Jim Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine at the time and more recently was named one of the top 25 Hot Speakers by the National Speakers Association. Related Links: Jim Sternenbsp;nbsp;nbsp;nbsp; http://www.targeting.com/ Web Analytics Associationnbsp;nbsp;nbsp; http://webanalyticsassociation.org/ eMetrics Marketing Optimization Summitnbsp;nbsp;nbsp;nbsp; http://www.emetrics.org/ Social Media Metrics: How to Measure and Optimize Your Marketing Investmentnbsp;nbsp;nbsp; http://bit.ly/SocialMetrics Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/ http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/#comments Wed, 20 Jan 2010 11:31:27 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=276 http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/feed/ 5 48:44 Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies ... Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, steps to organize and implement that strategy, and what metrics to look for. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Greg Dowling Vice President of Mobile Strategy #38; Measurement, Semphonic An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg Dowling heads up Semphonicrsquo;s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokiarsquo;s Services Intelligence #38; Analytics organization responsible for analysis of all consumer data within Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy #38; Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability. Greg blogs at http://dowling.typepad.com and can be found on Twitter as http://twitter.com/gregdowling Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/ http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/#comments Mon, 28 Dec 2009 13:34:14 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=232 http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/feed/ 4 35:47 Test #38; Targeting Join the Beyond Web Analytics team as we talk Test #38; Targeting with Brian Hawkins of Omniture.nbsp; The conversation explores items for those ... Test #38; Targeting Join the Beyond Web Analytics team as we talk Test #38; Targeting with Brian Hawkins of Omniture.nbsp; The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well.nbsp; Be sure to use the comment section below to ask specific questions or suggestions for future shows. Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Brian Hawkins Brian Hawkins is a solutions engineer with Omniture's Conversion suite.nbsp; Before becoming a solutions engineer he served as senior member of the Omniture Digital consulting team for Omniture.nbsp; Brian is responsible for all facets of a client engagement, including optimization strategy, test design, segmentation tactics, project management, results analysis and interpretation, and recommendations. Prior to joining Omniture, Brian came from Offermatica, the leading provider of A/B and Multivariate testing. You can follow him on Twitter @brianthawkins The Beyond Web Analytics podcast team has explored test and targeting best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/ http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/#comments Wed, 16 Dec 2009 10:47:10 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=223 http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/feed/ 1 34:03 Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success.nbsp; We explore the ... Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success.nbsp; We explore the meaning of multi-channel analytics, the "every-man's tool",nbsp; and the major players in the multi-channel space.nbsp;nbsp; The conversation goes from items to target for sites just beginning to work with multi-channel to suggestions for the seasoned professionals. Hosts:nbsp; Adam Greco,nbsp; Rudi Shumpert Guest Host: Josh Manion Stratigentrsquo;s founder, Josh Manion, has served as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization for the past 7 years. nbsp;At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills.nbsp; Additionally, Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum.nbsp;nbsp; Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, COO and Co-founder of ForAthletes.com which was acquired by Myteam.com in 2000.nbsp; Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology. http://www.stratigent.com/ The Beyond Web Analytics podcast team has explored multi-channel analytics, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/ http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/#comments Wed, 09 Dec 2009 03:55:52 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=212 http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/feed/ 2 40:45 Staffing for Web Analytics Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent ... Staffing for Web Analytics Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health#38;pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : "Staffing for web analytics" with returning guest host, Gary Angel. The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting #38; tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/ http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/#comments Thu, 03 Dec 2009 13:52:13 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=203 http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/feed/ 1 31:35 Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about ... Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about his new role with Web Analytics Demystified, the current state of web analytics, and the future of analytics. John Lovett is a senior partner at Web Analytics Demystified, the world's leading Web Analytics strategic consulting group. John joins Web Analytics Demystified founder Eric T. Peterson and Principle Consultant Aurlie Pols in providing strategic guidance to firms applying web analytics and optimization technologies. Links Referenced: Web Analytics Demystified John's Blog White Paper:nbsp; The coming revolution in Web Analytics The Beyond Web Analytics podcast team would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them.nbsp; Please comment below or use the Contact form. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/ http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/#comments Tue, 24 Nov 2009 05:22:27 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=194 http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/feed/ 4 33:41 Moving from Web Reporting #38; Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,nbsp; ... Moving from Web Reporting #38; Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health#38;pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : "Moving from Web Reporting #38; Tagging to real Web Analytics-How can people learn how to do real web analysis?" with guest host, Gary Angel. Gary's Webinar: How do you Measure Social Media ROI? Adam's call for giving back: nbsp; Lets #measure compassion The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting #38; tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/ http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/#comments Thu, 12 Nov 2009 22:23:19 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=176 http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/feed/ 0 55:32 Beyond Web Analytics - Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, #38; Rudi chat ... Beyond Web Analytics - Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, #38; Rudi chat about challenges with tracking social media conversions, the EU cookie-privacy laws, and other great analytic topics. Show Notes: Articles Referenced Cookie Law http://www.techradar.com/news/internet/cookie-consent-law-is-breathtakingly-stupid-648740 http://msdn.microsoft.com/en-us/library/ms537341%28VS.85%29.aspx http://aurelie.webanalyticsdemystified.com/2009/11/10/eu-cookie-law-interpretation-is-breathtakingly-stupid/ Books Referenced: Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press (Cambridge, MA), 2008. 224 pages. (See also: http://blogs.forrester.com/groundswell/) Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts Beyond Web Analytics no No