Tag Archives: Marketing Automation
Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth
In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. So [...]
Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth [ 43:40 ] Play Now | Play in Popup | Download (4666)