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	<title>Beyond Web Analytics! &#187; Jim Sterne</title>
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		<copyright>2020 </copyright>
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		<itunes:subtitle>Conversations about all things analytics.  Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.</itunes:subtitle>
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		<title>Episode 8: Social Media Metrics With Jim Sterne</title>
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		<category><![CDATA[Jim Sterne]]></category>
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		<description><![CDATA[In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their [...]]]></description>
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<itunes:duration>46:07</itunes:duration>
		<itunes:subtitle>In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, ...</itunes:subtitle>
		<itunes:summary>In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their skills with Analytics, as well as the ever changing channel that is Social Media.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:nbsp; Adam Greco,   Rudi Shumpert
Guest Host:nbsp; Jim Sterne



Jim Sterne is an international consultant to large corporations and entrepreneurs. He has focused his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." and the next to appear will be "Social Media Metrics: How to Measure and Optimize Your Marketing Investment" in May.

Jim Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine at the time and more recently was named one of the top 25 Hot Speakers by the National Speakers Association.

Related Links:
Jim Sternenbsp;nbsp;nbsp;nbsp; http://www.targeting.com/
Web Analytics Associationnbsp;nbsp;nbsp; http://webanalyticsassociation.org/
eMetrics Marketing Optimization Summitnbsp;nbsp;nbsp;nbsp; http://www.emetrics.org/
Social Media Metrics: How to Measure and Optimize Your Marketing Investmentnbsp;nbsp;nbsp; http://bit.ly/SocialMetrics</itunes:summary>
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