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	<title>Beyond Web Analytics! &#187; Greg Dowling</title>
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		<itunes:subtitle>Conversations about all things analytics.  Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.</itunes:subtitle>
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		<title>Episode 7: Mobile Analytics</title>
		<link>http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/</link>
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		<pubDate>Wed, 20 Jan 2010 11:31:27 +0000</pubDate>
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		<category><![CDATA[Greg Dowling]]></category>
		<category><![CDATA[Mobile Analytics]]></category>
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		<description><![CDATA[Episode 7: Mobile Analytics with Greg Dowling
This episode  we talk with the newest member of Semphonic, Greg Dowling, as we explore  the intricacies of mobile analytics.  From the current state of the  mobile analytic space to what the future may hold.  Greg shares his  insight on steps to take [...]]]></description>
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<itunes:duration>48:44</itunes:duration>
		<itunes:subtitle>Episode 7: Mobile Analytics with Greg Dowling
This episode  we talk with the newest member of Semphonic, Greg Dowling, as we explore  the intricacies ...</itunes:subtitle>
		<itunes:summary>Episode 7: Mobile Analytics with Greg Dowling
This episode  we talk with the newest member of Semphonic, Greg Dowling, as we explore  the intricacies of mobile analytics.  From the current state of the  mobile analytic space to what the future may hold.  Greg shares his  insight on steps to take to justify a mobile strategy, steps to organize  and implement that strategy, and what metrics to look for.

So download this podcast to your favorite mobile device or listen to the  podcast here!  If you have any comments or questions for the podcast,  please use the comment section below.



Hosts: Adam  Greco,   Rudi  Shumpert

Greg  Dowling
Vice  President of Mobile Strategy #38;  Measurement, Semphonic

An  expert in mobile measurement and enterprise analytics with fifteen years in the industry,  Greg Dowling heads up Semphonicrsquo;s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for  Nokiarsquo;s Services Intelligence #38; Analytics organization responsible for  analysis of all consumer data within Services domains of Music, Media, Messaging,  Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy #38; Analysis for Digitas where he led their Web analytics  capability supporting clients such as Delta, Kraft, Heineken, and Time Warner  Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch  focused on the best practices for Web site operations, from staffing and budgeting  to vendor selection. His areas of specialization included Web site  analytics, site search, content management and usability.
Greg blogs at   http://dowling.typepad.com and can be found on Twitter as  http://twitter.com/gregdowling

Note: The sound clips used in this podcast were used under  license.
Burnkit2600 / CC  BY-NC-SA 3.0</itunes:summary>
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