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	<title>Beyond Web Analytics! &#187; Akin Arikan</title>
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	<description>Your source for information, discussion, and candid thoughts on all things analytics and winner Technology / Innovator of the Year Award of Excellence 2010 - Web Analytics Association</description>
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	<itunes:subtitle>Conversations about all things analytics.  Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.</itunes:subtitle>
	<itunes:summary>Conversations about all things analytics.  Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.</itunes:summary>
	<itunes:keywords>Web Analytics, Social Media Analytics, Beyond Web Analytics, Omniture, Google Analytics, WebTrends, Yahoo Analytics, Unica</itunes:keywords>
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		<title>Episode 9: Building recipes for Web Analysis</title>
		<link>http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/</link>
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		<pubDate>Fri, 12 Feb 2010 12:15:09 +0000</pubDate>
		<dc:creator>Rudi Shumpert</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Akin Arikan]]></category>
		<category><![CDATA[Podcast]]></category>

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		<description><![CDATA[In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If [...]]]></description>
			<content:encoded><![CDATA[<p>In this episode  we talk with <span style="font-size: x-small;">Akin </span>Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes.</p>
<p>So download this podcast to your favorite mobile device or listen to the  podcast here!  If you have any comments or questions for the podcast,  please use the comment section below.</p>
<p></p>
<p>Hosts: <em><a href="../2009/11/12/adam-greco/">Adam  Greco</a>,   <a href="../2009/11/11/rudi-shumpert/">Rudi  Shumpert</a></em>,<em> <a href="http://www.beyondwebanalytics.com/2009/11/11/james-dutton/" target="_self">James Dutton</a></em><br />
Guest Host: Akin Arikan<br />
Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin&#8217;s blog at   <a href="http://multichannelmetrics.com/">http://multichannelmetrics.com</a>.</p>
<p>Links mentioned in the podcast:</p>
<ul>
<li>Web Analytics Wizards: <a href="http://www.multichannelmetrics.com/wizards">http://www.multichannelmetrics.com/wizards</a></li>
<li>Webcast on Feb 18 with the Web Analytics Association (WAA) on the topic of SEM analytics for 2010: <a href="http://register.webcastgroup.com/l3/?wid=0840218105073">http://register.webcastgroup.com/l3/?wid=0840218105073</a></li>
</ul>
<p><strong>Note:</strong> The sound clips used in this podcast were used under  license.<br />
<a rel="cc:attributionURL" href="http://freemusicarchive.org/music/Burnkit2600/">Burnkit2600</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/us/">CC  BY-NC-SA 3.0</a></p>
<p><a class="a2a_button_twitter" href="http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.BeyondWebAnalytics.com%2F2010%2F02%2F12%2Fepisode-9%2F&amp;linkname=Episode%209%3A%20Building%20recipes%20for%20Web%20Analysis" title="Twitter" rel="nofollow" target="_blank"><img src="http://www.BeyondWebAnalytics.com/wp-content/plugins/add-to-any/icons/twitter.png" width="16" height="16" alt="Twitter"/></a><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.BeyondWebAnalytics.com%2F2010%2F02%2F12%2Fepisode-9%2F&amp;linkname=Episode%209%3A%20Building%20recipes%20for%20Web%20Analysis" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.BeyondWebAnalytics.com/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a><a class="a2a_button_delicious" href="http://www.addtoany.com/add_to/delicious?linkurl=http%3A%2F%2Fwww.BeyondWebAnalytics.com%2F2010%2F02%2F12%2Fepisode-9%2F&amp;linkname=Episode%209%3A%20Building%20recipes%20for%20Web%20Analysis" title="Delicious" rel="nofollow" target="_blank"><img src="http://www.BeyondWebAnalytics.com/wp-content/plugins/add-to-any/icons/delicious.png" width="16" height="16" alt="Delicious"/></a><a class="a2a_button_linkedin" href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.BeyondWebAnalytics.com%2F2010%2F02%2F12%2Fepisode-9%2F&amp;linkname=Episode%209%3A%20Building%20recipes%20for%20Web%20Analysis" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.BeyondWebAnalytics.com/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a><!--[if IE]><iframe frameborder="0" allowTransparency="true" class="addtoany_special_service google_plusone" src="https://plusone.google.com/u/0/_/%2B1/fastbutton?url=http%3A%2F%2Fwww.BeyondWebAnalytics.com%2F2010%2F02%2F12%2Fepisode-9%2F&amp;size=medium&amp;count=false" scrolling="no" style="border:none;overflow:hidden;width:32px;height:20px"></iframe><![endif]--><!--[if !IE]><!--><iframe class="addtoany_special_service google_plusone" src="https://plusone.google.com/u/0/_/%2B1/fastbutton?url=http%3A%2F%2Fwww.BeyondWebAnalytics.com%2F2010%2F02%2F12%2Fepisode-9%2F&amp;size=medium&amp;count=false" scrolling="no" style="border:none;overflow:hidden;width:32px;height:20px"></iframe><!--<![endif]--><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.BeyondWebAnalytics.com%2F2010%2F02%2F12%2Fepisode-9%2F&amp;title=Episode%209%3A%20Building%20recipes%20for%20Web%20Analysis" id="wpa2a_2">Share/Save</a></p>]]></content:encoded>
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		<slash:comments>4</slash:comments>
			<enclosure url="http://www.BeyondWebAnalytics.com/podpress_trac/feed/300/0/Episode%209%20-%20Building%20recipes%20for%20Web%20Analysis.mp3" length="18433589" type="audio/mpeg" />
		<itunes:duration>0:38:24</itunes:duration>
		<itunes:subtitle>In this episode  we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes.
So do[...]</itunes:subtitle>
		<itunes:summary>In this episode  we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes.
So download this podcast to your favorite mobile device or listen to the  podcast here!  If you have any comments or questions for the podcast,  please use the comment section below.

Hosts: Adam  Greco,   Rudi  Shumpert, James Dutton
Guest Host: Akin Arikan
Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin&#8217;s blog at   http://multichannelmetrics.com.
Links mentioned in the podcast:

Web Analytics Wizards: http://www.multichannelmetrics.com/wizards
Webcast on Feb 18 with the Web Analytics Association (WAA) on the topic of SEM analytics for 2010: http://register.webcastgroup.com/l3/?wid=0840218105073

Note: The sound clips used in this podcast were used under  license.
Burnkit2600 / CC  BY-NC-SA 3.0
Share/Save</itunes:summary>
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		<itunes:author>Beyond Web Analytics</itunes:author>
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