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	<title>Beyond Web Analytics! &#187; Akin Arikan</title>
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	<itunes:subtitle>Conversations about all things analytics.  Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.</itunes:subtitle>
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		<title>Episode 9: Building recipes for Web Analysis</title>
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		<description><![CDATA[In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If [...]]]></description>
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		<itunes:duration>38:24</itunes:duration>
		<itunes:subtitle>In this episode  we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes ...</itunes:subtitle>
		<itunes:summary>In this episode  we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes.

So download this podcast to your favorite mobile device or listen to the  podcast here!  If you have any comments or questions for the podcast,  please use the comment section below.



Hosts: Adam  Greco,   Rudi  Shumpert, James Dutton
Guest Host: Akin Arikan
Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin's blog at   http://multichannelmetrics.com.

Links mentioned in the podcast:

	Web Analytics Wizards: http://www.multichannelmetrics.com/wizards
	Webcast on Feb 18 with the Web Analytics Association (WAA) on the topic of SEM analytics for 2010: http://register.webcastgroup.com/l3/?wid=0840218105073

Note: The sound clips used in this podcast were used under  license.
Burnkit2600 / CC  BY-NC-SA 3.0</itunes:summary>
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