In this episode, the Beyond Web Analytics team talks with Eric Peterson & Tim Wilson of Web Analytics Demystified about their recent growth, love of pie charts, & the upcoming ACCELERATE conference in Columbus Ohio.
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Hosts: Rudi Shumpert
Guests: Eric Peterson & Tim Wilson
Eric Peterson is the author of Web Analytics Demystified and a long-time member of the digital measurement community. In 2007 he founded the consulting firm Web Analytics Demystified and since then has been building a firm of all-stars who are helping some of the best known companies and brands in the world including Best Buy, Home Depot, Nestle, Google, and many, many more!
Tim Wilson has worked with the many dimensions of marketing and customer data for over a decade. He has run the BI department for a $500 million high-tech B2B company, driven initiatives to clean up customer data at a major insurance company, worked at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social media, and been actively involved in the digital analytics community along the way. Tim joined Web Analytics Demystified as their latest partner just a few weeks ago.