I also did not hear anyone at Summit try and “upsell” any of the offerings. There were many, many conversations about the strengths and weaknesses of various tools.

-Rudi

- Peter

I can appreciate your frustration, although I honestly didn’t feel like any of the Insight conversations I heard were aggressive upsell attempts. I think the key thing to keep in mind is that there are simply some things that Insight does extremely well (in particular, multichannel analytics). It’s important to recognize the distinction between “upsell” and merely talking about a tool’s strengths. Insight is a new tool to many Summit attendees; obviously, we can’t just not talk about a tool that may provide significant value to many simply because it has powerful features and a price tag.

Thanks,
Ben Gaines
Community Manager
Omniture, an Adobe company

Disappointed but not surprised to hear that Omniture is continuing the same old up-sell game from Discover to Insight. It was nice to hear though that they are finally getting around to fixing the basic SC product and achieving parity with the other solutions out there.

utilizing page titles is vary problematic as soon as any SEO efforts are put in place. utilizing URL structures can also cause problems as the website changes over time. many sites use different products for different parts of their sites.

for larger more enterprise sites, the best way to implement is to have the pages output web analytics values in javascript that are not related to URLs, pagenames or design elements which often change without the web analytics team being made aware until AFTER a reporting problem has started.

We would like to talk with Dennis. If only we knew someone who could help us set that up

-Rudi

Thanks for listening and for the comments! We are glad you are enjoying the podcasts.

-Rudi

1. One of the most interesting outcomes from creating the wizards was to realize that a web analytics solutions by itself is far from being sufficient for web business insights. For example, if traffic to your site is down is that because you did something wrong or is traffic to your competitors also down? ==> You need more than web analytics to answer that critical question.

2. While most web analytics solutions will enable you to create the analytics proposed in the wizard you may need the vendors’ advanced ad-hoc anlaysis modules in addition to the basic reporting module. Unless you are using a solution where both are available as part of a single solution.

Akin
Unica

Good news: the wizards shoudl be suitable for any vendor’s web analytics solution. Have a look at http://MultichannelMetrics.com/wizards and see the bird’s eye view flow charts.

Depending on the package that you use for web analytics you will create the related analytics in one way or other. But hopefully most tools should support most recommendations in one way or other.

Keep me posted please how it goes. You can add your own thoughts and comments at each step of the wizard.

Big, big, thanks to Rudi, James, and Adam for the chance to participate in a beyond web analytics podcast!

Akin

Thank you for listening and thank you for your comments.

Can you provide a little more detail about your environment? Vendor Name, types of analysis you would like to do, etc.

-Rudi

Great stuff, keep up the great work!!

Pritesh Patel (Twitter: priteshpatel9)

I tested the download and playing the file via the web player and both worked for me. Please email podcast@beyondwebanalytics.com if you continue to have issues. Be sure to include OS / Browser / Player info.

-Rudi

I’m hoping to hear this so I hope you can get it fixed!

This post was mentioned on Twitter by impulsiv: Podcast Episode 8: “Social Media Metrics With Jim Sterne” http://bit.ly/bW91xu via @AddToAny…