In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors.   The conversation covers the steps and methodology used to evaluate the vendors,  selection process of the vendors to be tested, and the clients role in  the evaluation.

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Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Joe Stanhope

Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.
Related Links:
http://blogs.forrester.com/joseph_stanhope
http://twitter.com/joestanhope
http://www.forrester.com/wave
http://www.forrester.com/events
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

 

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