Beyond Web Analytics! » Social Media http://www.BeyondWebAnalytics.com Your source for information, discussion, and candid thoughts on all things analytics and winner Technology / Innovator of the Year Award of Excellence 2010 - Web Analytics Association Wed, 01 Feb 2012 01:42:11 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 2020 rudi@rudishumpert.com (Beyond Web Analytics) rudi@rudishumpert.com (Beyond Web Analytics) 1440 http://www.BeyondWebAnalytics.com/byalogo.gif Beyond Web Analytics! http://www.BeyondWebAnalytics.com 144 144 http://feeds.feedburner.com/BeyondWebAnalytics Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics. Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics. Web Analytics, Social Media Analytics, Beyond Web Analytics, Omniture, Google Analytics, WebTrends, Yahoo Analytics, Unica Beyond Web Analytics Beyond Web Analytics rudi@rudishumpert.com no clean Episode 50: eMetrics NYC Preview with Jim Sterne http://www.BeyondWebAnalytics.com/2011/09/07/episode-50/ http://www.BeyondWebAnalytics.com/2011/09/07/episode-50/#comments Thu, 08 Sep 2011 00:37:34 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=628
Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City.   The gang talks about why the conference moved to the NYC, the impact on the flood of new speakers and content, some advice for first timers to the conference, and some inside history on the birth of the lobby bar!

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:  Adam Greco, Rudi Shumpert
Guest Host:  Jim Sterne

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written eight books on Internet advertising, marketing and customer service including, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association.

Related Links:
Jim Sterne     http://www.targeting.com/
Web Analytics Association    http://webanalyticsassociation.org/
eMetrics Marketing Optimization Summit     http://www.emetrics.org/
Social Media Metrics: How to Measure and Optimize Your Marketing Investment    http://bit.ly/SocialMetrics

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]]> http://www.BeyondWebAnalytics.com/2011/09/07/episode-50/feed/ 0 0:47:13 Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City.   The gang talks about why the conference moved to the NYC, the impact on the flood of ne[...] Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City.   The gang talks about why the conference moved to the NYC, the impact on the flood of new speakers and content, some advice for first timers to the conference, and some inside history on the birth of the lobby bar! So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:  Adam Greco, Rudi Shumpert Guest Host:  Jim Sterne Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written eight books on Internet advertising, marketing and customer service including, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association. Related Links: Jim Sterne     http://www.targeting.com/ Web Analytics Association    http://webanalyticsassociation.org/ eMetrics Marketing Optimization Summit     http://www.emetrics.org/ Social Media Metrics: How to Measure and Optimize Your Marketing Investment    http://bit.ly/SocialMetrics Share/Save Podcasts Beyond Web Analytics clean no Episode 49 : Social Media Series with Radian 6 http://www.BeyondWebAnalytics.com/2011/08/31/episode-49/ http://www.BeyondWebAnalytics.com/2011/08/31/episode-49/#comments Wed, 31 Aug 2011 13:08:18 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=626
Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings.  The group discusses what makes up social media, the landscape of product solutions out there, what sets them apart from the competitors in the space, and what the future may hold for the evolving world.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:  Adam Greco, Rudi Shumpert
Guests:  Rob Begg

Rob is senior director of product marketing at Radian6. With broad experience in the media, interactive and technology industries Rob is often sought to speak about how brands can leverage social and online media to build better relationships with their customers, partners and communities.

Related Links

  • http://www.salesforce.com/dreamforce/DF11/
  • http://www.radian6.com/resources/

Music for the podcast was created by Patrick Ferland.

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]]> http://www.BeyondWebAnalytics.com/2011/08/31/episode-49/feed/ 0 0:47:13 Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings.  The group discusses what makes up social media, the landscape of product solutions out there, what sets them ap[...] Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings.  The group discusses what makes up social media, the landscape of product solutions out there, what sets them apart from the competitors in the space, and what the future may hold for the evolving world. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:  Adam Greco, Rudi Shumpert Guests:  Rob Begg Rob is senior director of product marketing at Radian6. With broad experience in the media, interactive and technology industries Rob is often sought to speak about how brands can leverage social and online media to build better relationships with their customers, partners and communities. Related Links http://www.salesforce.com/dreamforce/DF11/ http://www.radian6.com/resources/ Music for the podcast was created by Patrick Ferland. Share/Save Podcasts Beyond Web Analytics clean no Episode 39 – KissMetrics with Hiten Shah http://www.BeyondWebAnalytics.com/2011/01/31/episode-39/ http://www.BeyondWebAnalytics.com/2011/01/31/episode-39/#comments Mon, 31 Jan 2011 13:33:45 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=577
In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame.  The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry.  The conversation also explores how KissMetrics has grown their huge following on twitter and how they manage their social media efforts.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:  Adam Greco, Rudi Shumpert, Gary Angel
Guest Host:  Hiten Shah

Hiten started on the Internet by founding a Internet marketing consultancy, ACS. He then went on to create Crazy Egg, an analytics tool that visualizes the user experience on a website. Now with KISSmetrics he is building a data driven solution for online businesses. Hiten is passionate about helping other entrepreneurs and startup people.

Related Links:

http://www.kissmetrics.com/
http://www.kissinsights.com
http://twitter.com/hnshah

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]]> http://www.BeyondWebAnalytics.com/2011/01/31/episode-39/feed/ 0 0:32:33 In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame.  The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry.  The conve[...] In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame.  The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry.  The conversation also explores how KissMetrics has grown their huge following on twitter and how they manage their social media efforts. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:  Adam Greco, Rudi Shumpert, Gary Angel Guest Host:  Hiten Shah Hiten started on the Internet by founding a Internet marketing consultancy, ACS. He then went on to create Crazy Egg, an analytics tool that visualizes the user experience on a website. Now with KISSmetrics he is building a data driven solution for online businesses. Hiten is passionate about helping other entrepreneurs and startup people. Related Links: http://www.kissmetrics.com/ http://www.kissinsights.com http://twitter.com/hnshah Share/Save Podcasts Beyond Web Analytics clean no Episode 34 – Analysis Exchange with Jason Thompson, Paul Young, & Todd Bullivant http://www.BeyondWebAnalytics.com/2010/11/07/episode-34/ http://www.BeyondWebAnalytics.com/2010/11/07/episode-34/#comments Mon, 08 Nov 2010 01:44:05 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=544 In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with the project.  The conversation covers how each member found out about the Analysis Exchange, how the process worked in registering for the project, the work performed on the project, and how the work was received by the client.  So listen to the podcast and hear for yourself about the great work being done as part of the Analysis Exchange.

Hosts: Adam Greco, Rudi Shumpert

Guests: Jason Thompson, Paul Young, Todd Bullivant

Jason Thompson – Consultant with Numeric Analytics.
Paull Young  Director of Digital –  Charity: Water / charitywater.org
Todd Bullivant –  Sr. Communications Technology Specialist – Mondial Assistance

Related Links:
charitywater.org
http://mycharitywater.org/BeyondWebAnalytics
http://facebook.com/charitywater
http://twitter.com/charitywater
2010 September campaign for Central African Republic – great videos here: http://charitywater.org/september
Will and Jada Smith giving up their birthdays and taking 3 fundraisers with them to Africa: http://charitywater.org/willandjada
http://twitter.com/usujason
http://emptymind.org
Jason’s 36th Birthday Campaign at charity: water
To signup at the analysis exchange:  http://analysisexchange.com
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2010/11/07/episode-34/feed/ 0 0:41:19 In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with the project.  The conversation covers how each memb[...] In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with the project.  The conversation covers how each member found out about the Analysis Exchange, how the process worked in registering for the project, the work performed on the project, and how the work was received by the client.  So listen to the podcast and hear for yourself about the great work being done as part of the Analysis Exchange. Hosts: Adam Greco, Rudi Shumpert Guests: Jason Thompson, Paul Young, Todd Bullivant Jason Thompson – Consultant with Numeric Analytics. Paull Young  Director of Digital –  Charity: Water / charitywater.org Todd Bullivant –  Sr. Communications Technology Specialist – Mondial Assistance Related Links: charitywater.org http://mycharitywater.org/BeyondWebAnalytics http://facebook.com/charitywater http://twitter.com/charitywater 2010 September campaign for Central African Republic – great videos here: http://charitywater.org/september Will and Jada Smith giving up their birthdays and taking 3 fundraisers with them to Africa: http://charitywater.org/willandjada http://twitter.com/usujason http://emptymind.org Jason’s 36th Birthday Campaign at charity: water http://mycharitywater.org/p/campaign?campaign_id=8591 To signup at the analysis exchange:  http://analysisexchange.com Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 19: Jason Thompson – Segmentation on Membership Sites http://www.BeyondWebAnalytics.com/2010/05/10/episode-19/ http://www.BeyondWebAnalytics.com/2010/05/10/episode-19/#comments Mon, 10 May 2010 11:16:33 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=399

In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free.   The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites.  The conversation moves from recommendations for target segments to top KPI’s to the impact of social media sites on traditional membership sites.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host:  Jason Thompson

Jason is a consultant at Numeric Analytics, prior to his current position, Jason spent three years crafting a world-class analytics practice for Spark Networks.  Jason honed his analytics skills at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Twitter:  @usujason

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2010/05/10/episode-19/feed/ 0 0:26:23 In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free.   The group discusses the critical steps in approaching analytics on a membership site, the d[...] In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free.   The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites.  The conversation moves from recommendations for target segments to top KPI’s to the impact of social media sites on traditional membership sites. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host:  Jason Thompson Jason is a consultant at Numeric Analytics, prior to his current position, Jason spent three years crafting a world-class analytics practice for Spark Networks.  Jason honed his analytics skills at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert. Twitter:  @usujason Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 18: Justin Kistner – Facebook Measurement http://www.BeyondWebAnalytics.com/2010/05/03/episode-18/ http://www.BeyondWebAnalytics.com/2010/05/03/episode-18/#comments Mon, 03 May 2010 11:40:12 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=394

In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook.  The conversation explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting to market and measure on Facebook, the nuances of “like”,  and what Webtrends is doing to meet the needs of their customers.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host: Justin Kistner

As the Social Evangelist, Justin Kistner is the public face for Webtrends’ social initiatives as well as a member of the social analytics development team. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.  In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo.

Twitter:  @justinkistner
Show Links:

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2010/05/03/episode-18/feed/ 4 0:34:39 In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook.  The conversation explores what exactly is Fac[...] In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook.  The conversation explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting to market and measure on Facebook, the nuances of “like”,  and what Webtrends is doing to meet the needs of their customers. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Justin Kistner As the Social Evangelist, Justin Kistner is the public face for Webtrends’ social initiatives as well as a member of the social analytics development team. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.  In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Twitter:  @justinkistner Show Links: CNN Article – http://www.cnn.com/2010/POLITICS/04/27/senators.facebook/index.html?hpt=Sbin Blog Post:  http://blogs.webtrends.com/blog/2010/05/06/an-army-of-likable-objects-the-new-facebook-marketing-strategy/ Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 12: Web Analytics Demystified http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/ http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/#comments Mon, 15 Mar 2010 00:46:52 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=344 In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics.  Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host:  Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.   More recently, Eric has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.

Eric will be at the Coremetrics User Conference in April, and Unica’s User Conference in May.  Visit our Speaking Calendar at Web Analytics Demystified (http://www.webanalyticsdemystified.com/about/calendar.asp) for more events that Aurelie, John, and I will be at and come look for Web Analytics Demystified.

Eric’s Free Books
All Web Analytics Demystified Blogs
The Analysis Exchange
Web Analytics Wednessdays
Twitalyzer

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/feed/ 5 0:56:25 In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics.  Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download thi[...] In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics.  Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host:  Eric Peterson Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.   More recently, Eric has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice. Eric will be at the Coremetrics User Conference in April, and Unica’s User Conference in May.  Visit our Speaking Calendar at Web Analytics Demystified (http://www.webanalyticsdemystified.com/about/calendar.asp) for more events that Aurelie, John, and I will be at and come look for Web Analytics Demystified. Eric’s Free Books All Web Analytics Demystified Blogs The Analysis Exchange Web Analytics Wednessdays Twitalyzer Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 11: Omniture Summit 2010 Recap http://www.BeyondWebAnalytics.com/2010/03/07/episode-11-omniture-summit-2010-recap/ http://www.BeyondWebAnalytics.com/2010/03/07/episode-11-omniture-summit-2010-recap/#comments Mon, 08 Mar 2010 04:30:21 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=330 In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture  Summit 2010.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host:  Gary Angel

Gary Angel, Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2010/03/07/episode-11-omniture-summit-2010-recap/feed/ 8 0:38:52 In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture  Summit 2010. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any[...] In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture  Summit 2010. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host:  Gary Angel Gary Angel, Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Episode 9: Building recipes for Web Analysis http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/ http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/#comments Fri, 12 Feb 2010 12:15:09 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=300 In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, James Dutton
Guest Host: Akin Arikan
Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin’s blog at   http://multichannelmetrics.com.

Links mentioned in the podcast:

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/feed/ 4 0:38:24 In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So do[...] In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, James Dutton Guest Host: Akin Arikan Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin’s blog at   http://multichannelmetrics.com. Links mentioned in the podcast: Web Analytics Wizards: http://www.multichannelmetrics.com/wizards Webcast on Feb 18 with the Web Analytics Association (WAA) on the topic of SEM analytics for 2010: http://register.webcastgroup.com/l3/?wid=0840218105073 Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save News, Podcasts Beyond Web Analytics clean no Episode 8: Social Media Metrics With Jim Sterne http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/ http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/#comments Mon, 01 Feb 2010 10:00:12 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=286 In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their skills with Analytics, as well as the ever changing channel that is Social Media.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:  Adam Greco, Rudi Shumpert
Guest Host:  Jim Sterne

Jim Sterne is an international consultant to large corporations and entrepreneurs. He has focused his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” and the next to appear will be “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” in May.

Jim Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine at the time and more recently was named one of the top 25 Hot Speakers by the National Speakers Association.

Related Links:
Jim Sterne     http://www.targeting.com/
Web Analytics Association    http://webanalyticsassociation.org/
eMetrics Marketing Optimization Summit     http://www.emetrics.org/
Social Media Metrics: How to Measure and Optimize Your Marketing Investment    http://bit.ly/SocialMetrics

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]]> http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/feed/ 4 0:46:07 In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of mem[...] In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their skills with Analytics, as well as the ever changing channel that is Social Media. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:  Adam Greco, Rudi Shumpert Guest Host:  Jim Sterne Jim Sterne is an international consultant to large corporations and entrepreneurs. He has focused his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” and the next to appear will be “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” in May. Jim Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine at the time and more recently was named one of the top 25 Hot Speakers by the National Speakers Association. Related Links: Jim Sterne     http://www.targeting.com/ Web Analytics Association    http://webanalyticsassociation.org/ eMetrics Marketing Optimization Summit     http://www.emetrics.org/ Social Media Metrics: How to Measure and Optimize Your Marketing Investment    http://bit.ly/SocialMetrics Share/Save Podcasts Beyond Web Analytics clean no Episode 7: Mobile Analytics http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/ http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/#comments Wed, 20 Jan 2010 11:31:27 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=276 Episode 7: Mobile Analytics with Greg Dowling

This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, steps to organize and implement that strategy, and what metrics to look for.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert

Greg Dowling
Vice President of Mobile Strategy & Measurement, Semphonic

An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg Dowling heads up Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization responsible for analysis of all consumer data within Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy & Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability.
Greg blogs at http://dowling.typepad.com and can be found on Twitter as http://twitter.com/gregdowling

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/feed/ 5 0:48:44 Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may h[...] Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, steps to organize and implement that strategy, and what metrics to look for. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Greg Dowling Vice President of Mobile Strategy & Measurement, Semphonic An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg Dowling heads up Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization responsible for analysis of all consumer data within Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy & Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability. Greg blogs at http://dowling.typepad.com and can be found on Twitter as http://twitter.com/gregdowling Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics clean no Beyond Web Analytics-Episode 2 http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/ http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/#comments Tue, 24 Nov 2009 05:22:27 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=194 Moving from Web Reporting & Tagging to real Web Analytics:

How can people learn how to do real web analysis?

Recorded 11/23/2009

Hosts: James Dutton, Adam Greco,  Rudi Shumpert
Guest Host: Gary Angel
Gary Angel, President of Semphonic
Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel

Join the Beyond Web Analytics podcast as the group explores : “Moving from Web Reporting & Tagging to real Web Analytics-How can people learn how to do real web analysis?” with guest host, Gary Angel.

Gary’s Webinar: How do you Measure Social Media ROI?
Adam’s call for giving back:   Lets #measure compassion

The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting & tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them.

Note: Some of the sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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]]> http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/feed/ 4 0:33:41 Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founde[...] Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : “Moving from Web Reporting & Tagging to real Web Analytics-How can people learn how to do real web analysis?” with guest host, Gary Angel. Gary’s Webinar: How do you Measure Social Media ROI? Adam’s call for giving back:   Lets #measure compassion The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting & tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save Podcasts Beyond Web Analytics no no