http://www.BeyondWebAnalytics.com Your source for information, discussion, and candid thoughts on all things analytics Mon, 26 Jul 2010 01:32:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Copyright © 2010 Beyond Web Analytics! rudi@rudishumpert.com (Beyond Web Analytics) rudi@rudishumpert.com (Beyond Web Analytics) posts 1440 Web Analytics, Social Media Analytics, Beyond Web Analytics, Omniture, Google Analytics, WebTrends, Yahoo Analytics, Unica Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics. Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics. Beyond Web Analytics Beyond Web Analytics rudi@rudishumpert.com No clean http://www.BeyondWebAnalytics.com/byalogo.gif http://www.BeyondWebAnalytics.com 144 144 http://www.BeyondWebAnalytics.com/2010/07/25/episode-26/ http://www.BeyondWebAnalytics.com/2010/07/25/episode-26/#comments Mon, 26 Jul 2010 01:32:30 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=465 http://www.BeyondWebAnalytics.com/2010/07/25/episode-26/feed/ 2 36:30 In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and nbsp;Communications at nbsp;ClickTale about Analyzing Customer Experiences. nbsp;nbsp;The conversation ... In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and nbsp;Communications at nbsp;ClickTale about Analyzing Customer Experiences. nbsp;nbsp;The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience nbsp;can impact the performance and conversions on your site. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert Guest Host: Shmuli Goldberg Shmuli Goldberg is the Director of Marketing and nbsp;Communications at ClickTale, the industry leader in Customer Experience Analytics. After watching countless hours of user browsing sessions and dabbling with most web analytics solutions on the market, Shmuli has gained an uncanny insight into the world of web analytics and usability. London born and bred, Shmuli has studied in both the London School of Advertising and the Interdisciplinary Center, Herzlia. He now lives in Israel, where the ClickTale head office is bas Related Links: http://www.clicktale.com http://www.shop.org/summit10 http://www.emetrics.org/washingtondc/ http://www.screenevents.co.uk/IR2010/ http://www.ecommerceexpo.co.uk/ http://twitter.com/clicktale Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/07/12/episode-25/ http://www.BeyondWebAnalytics.com/2010/07/12/episode-25/#comments Mon, 12 Jul 2010 11:17:54 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=458 http://www.BeyondWebAnalytics.com/2010/07/12/episode-25/feed/ 1 41:21 In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. nbsp;nbsp;The ... In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. nbsp;nbsp;The conversation covers the steps and methodology used to evaluate the vendors, nbsp;selection process of the vendors to be tested, and the clients role in nbsp;the evaluation. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert,nbsp;Gary Angel Guest Host: Joe Stanhope Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences. Related Links: http://blogs.forrester.com/joseph_stanhope http://twitter.com/joestanhope http://www.forrester.com/wave http://www.forrester.com/events Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/06/28/episode-24/ http://www.BeyondWebAnalytics.com/2010/06/28/episode-24/#comments Mon, 28 Jun 2010 11:57:05 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=451 http://www.BeyondWebAnalytics.com/2010/06/28/episode-24/feed/ 0 43:40 In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing ... In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics.nbsp; The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert,nbsp;Gary Angel Guest Host: Andrew Spoeth Andrew is an independent marketing consultant who has specialized in B2B demand generation. He most recently worked as the marketing director at Enquiro, one of North Americarsquo;s leading search marketing agencies. Yoursquo;ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com Related Blog Posts: Blog URL: http://www.marketingfinger.com Twitter:nbsp; http://twitter.com/andrewspoeth Blog post on lead scoring:nbsp;http://www.marketingfinger.com/2010/06/lead-scoring-best-practices/ Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/06/14/episode-23/ http://www.BeyondWebAnalytics.com/2010/06/14/episode-23/#comments Tue, 15 Jun 2010 02:20:29 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=442 http://www.BeyondWebAnalytics.com/2010/06/14/episode-23/feed/ 2 41:53 In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. nbsp;The group explores the recent blog posts from ... In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. nbsp;The group explores the recent blog posts from Quantivo, Avinash, #38; Gary Angel regarding the effectiveness of web analytics related data warehouse projects. nbsp;The conversation talks about the specific issues raised in the Quantivo blog post, and moves into how data warehouse projects can be successful and what the advantages of such an endeavor can be.nbsp;nbsp; nbsp;The group also dives into the implementation steps, the security issues, and the gains to be had. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert,nbsp;Gary Angel Guest Host: Jason Rushin As the director of marketing for Quantivo, Jason Rushin is responsible for all aspects of marketing strategy, product strategy, branding, and communications.nbsp; Prior to Quantivo, Jason worked for Accenture consulting, contract management software vendor Nextance, and Siebel Systems.nbsp; Jason is the co-author ofnbsp;Behavioral Analytics For Dummies, has written numerous articles, and is a regular presenter at industry events. Related Blog Posts: Avinash:nbsp; http://www.kaushik.net/avinash/2010/03/ten-fundamental-web-analytics-truths.html Quantivo:nbsp; http://blog.quantivo.com/?p=301 Gary Angel's:nbsp;nbsp; http://semphonic.blogs.com/semangel/2010/06/fundamental-truths-and-other-unlikely-beasts.html Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/06/06/episode-22/ http://www.BeyondWebAnalytics.com/2010/06/06/episode-22/#comments Mon, 07 Jun 2010 01:37:46 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=435 http://www.BeyondWebAnalytics.com/2010/06/06/episode-22/feed/ 4 45:03 In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. nbsp;The ... In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. nbsp;The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. nbsp;The group also covers the challenges related to providing to a tool to user groups of multiple skill levels, nbsp;what type of companies can and should use Google Analytics, what "real-time" really means, the steps that Google takes to protect the privacy of data, nbsp;and Phil even sheds some light on what it is like to work with Avinash. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert, James Dutton Guest Host: nbsp;Phil Mui Phil Mui is the Senior Product Manager for Google Analytics, and is the product management lead for GA. nbsp;He has been PM'ing Google Analytics since the 1st year of GA. nbsp;He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. nbsp;Prior to Google, Phil was a bioinformatics researcher in Stanford University. nbsp;He was also the founder of an early European display ads company Sharkhunt, which was sold in 2000 before Phil went back to graduate school. nbsp; Phil regularly speaks about Analytics and online measurements in industry conferences (SES, eMetrics, SMX) and academia. Twitter: @philmui Google Analytics Blog Google Privacy Terms of Service GA Partner Site GA Application Gallery Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/05/31/episode-21/ http://www.BeyondWebAnalytics.com/2010/05/31/episode-21/#comments Tue, 01 Jun 2010 00:36:45 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=427 http://www.BeyondWebAnalytics.com/2010/05/31/episode-21/feed/ 0 47:02 In this episode, we talk with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about ... In this episode, we talk with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics. nbsp;The group dives right into what the future hold for new media, and what the role of analytics will be. nbsp;From there there conversation moves into exploring Yahoo! Web Analytics. nbsp;The group covers the transition from Index Tools, what sets Yahoo! Web Analytics apart from the pack, and why people should use the Yahoo! Analytics Solution. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert Guest Host:nbsp; Dennis Mortensen Dennis is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of Analytics, Media and Marketing. Dennis is an Entrepreneur and was the COO of IndexTools until it was acquired by Yahoo! Inc., in May 2008. Today he is the Director of Data Insights at Yahoo! and sits on the Board of Directors at the Web Analytics Association, and he maintains the highly popular analytics blog,nbsp;VisualRevenue.com/blog Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/05/17/episode-20/ http://www.BeyondWebAnalytics.com/2010/05/17/episode-20/#comments Mon, 17 May 2010 11:35:00 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=422 http://www.BeyondWebAnalytics.com/2010/05/17/episode-20/feed/ 0 50:55 In this episode, we talk with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to ... In this episode, we talk with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. nbsp; The group discusses the differences between feedback systems and true Voice of the Customer solutions. nbsp; The conversation covers how Voice of the Customer can provide new insights into competitive benchmarking, benefits of integrating traditional web analytic data, steps to take when creating and evaluating an online survey, and the added benefits of utilizing session replay data with the Voice of the Customer data. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert Guest Host:nbsp; Eric Feinberg Eric Feinberg is an Industry Director at ForeSee Results, the leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). He has been a multi-channel strategist at Wheelhouse, usability specialist at Vividence (Keynote Systems) and focus group moderator at Kelton Research. His current relationships include companies like StubHub, Shutterfly, Chase, Adobe, Levi Strauss #38; Co., McKesson, and CBS Interactive. Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/05/10/episode-19/ http://www.BeyondWebAnalytics.com/2010/05/10/episode-19/#comments Mon, 10 May 2010 11:16:33 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=399 http://www.BeyondWebAnalytics.com/2010/05/10/episode-19/feed/ 0 26:23 In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites - both paid and ... In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites - both paid and free. nbsp; The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites. nbsp;The conversation moves from recommendations for target segments to top KPI's to the impact of social media sites on traditional membership sites. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert Guest Host:nbsp; Jason Thompson Jason is a consultant at Numeric Analytics, prior to his current position, Jason spent three years crafting a world-class analytics practice for Spark Networks. nbsp;Jason honed his analytics skills at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniturersquo;s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert. Twitter:nbsp; @usujason Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/05/03/episode-18/ http://www.BeyondWebAnalytics.com/2010/05/03/episode-18/#comments Mon, 03 May 2010 11:40:12 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=394 http://www.BeyondWebAnalytics.com/2010/05/03/episode-18/feed/ 4 34:39 In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the ... In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook.nbsp; The conversation explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting to market and measure on Facebook, the nuances of "like",nbsp; and what Webtrends is doing to meet the needs of their customers. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert Guest Host: Justin Kistner As the Social Evangelist, Justin Kistner is the public face for Webtrendsrsquo; social initiatives as well as a member of the social analytics development team. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. ndash; an independent web presence consultancy. nbsp;In addition to his role at Webtrends, Kistner organizes Beer and Blog ndash; a blogging meet up hosted in 18 cities from Portland to Tokyo. Twitter:nbsp; @justinkistner Show Links: CNN Article - http://www.cnn.com/2010/POLITICS/04/27/senators.facebook/index.html?hpt=Sbin Blog Post:nbsp; http://blogs.webtrends.com/blog/2010/05/06/an-army-of-likable-objects-the-new-facebook-marketing-strategy/ Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/ http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/#comments Mon, 19 Apr 2010 11:31:43 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=389 http://www.BeyondWebAnalytics.com/2010/04/19/episode-17/feed/ 0 33:42 In this episode we talk with Jeff Jordan about video measurement.nbsp;nbsp; We cover best practices, common pitfalls, and offer speculations on what the future holds ... In this episode we talk with Jeff Jordan about video measurement.nbsp;nbsp; We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert, Gary Angel Guest Host: Jeff Jordan Jeff Jordan is the product manager for video and social media measurement at Omniture. nbsp;Where he is leading Omniture product integrations with Adobe CS5, as well as other yet-to-be-announced Adobe/Omniture product integrations. Jeff is a frequent speaker at such events as Omniture Summit, Beet.tv Executive Roundtable, NewTeeVee Live. Twitter: @jeffjordan Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/04/11/episode-16/ http://www.BeyondWebAnalytics.com/2010/04/11/episode-16/#comments Mon, 12 Apr 2010 01:31:35 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=378 http://www.BeyondWebAnalytics.com/2010/04/11/episode-16/feed/ 3 38:38 In this episode we talk with Steacute;phane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this ... In this episode we talk with Steacute;phane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert, Gary Angel Guest Host: Steacute;phane Hamel Steacute;phane Hamel is a leading voice for online analytics, helping businesses understand the value of online optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Steacute;phane owns a MBA specializing in eBusiness at Laval University (Queacute;bec City) where he teaches a graduate class on web analytics. He is also involved in various research #38; development activities with the prime objective of making web analytics easier. Creator of the popular laquo;nbsp;Web Analytics Solution Profiler raquo; tool and concepts such as laquo;nbsp;Just-In-Time Tagging raquo; and the laquo;nbsp;Web Analytics Maturity Model raquo;, recipient of the laquo;nbsp;Web Analytics Association Leadership and Technical Excellence Recognition raquo; and frequent speaker at the laquo;nbsp;eMetrics Marketing Optimization Summit raquo; and other conferences, he is also lecturing the laquo;nbsp;Award of Achievement in Web Analytics raquo; and laquo;nbsp;Introduction du Business Analysis raquo; classes at the University of British Columbia. Involved in various professional and education events, he is also a member of the laquo;nbsp;International Institute of Business Analysis raquo; and on the board of directors and treasurer of the laquo;nbsp;Web Analytics Association raquo;. Don't miss Steacute;phane's "Roadmap to online analytics success" workshop at eMetrics in Toronto, San Jose, London and Paris. You'll find Steacute;phane upcoming appearance schedule at http://immeria.net/wamm and he's always looking at opportunities to present it in other cities in collaboration with local agencies. Get more info about the Web Analytics Association at http://WebAnalyticsAssociation.org Steacute;phane can be reached as @immeria on Twitter Full LinkedIn profile: http://linkedin.com/in/shamel Email: shamel@immeria.net Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/04/04/episode-15/ http://www.BeyondWebAnalytics.com/2010/04/04/episode-15/#comments Sun, 04 Apr 2010 22:58:56 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=368 http://www.BeyondWebAnalytics.com/2010/04/04/episode-15/feed/ 1 00:01:01 In this episode we continue our talk with Corry Prohens, President of IQ Workforce. nbsp;In the previous podcast we talked about how to find and ... In this episode we continue our talk with Corry Prohens, President of IQ Workforce. nbsp;In the previous podcast we talked about how to find and keep a job in Web Analytics. nbsp; In this episode we look at staffing from thenbsp;perspectivenbsp;of the employers and steps they can take to attract and retain talent. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert Guest Host: Corry Prohens Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. nbsp;They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. nbsp;As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Corry Prohens / IQ Workforce info: Twitter:nbsp;@corryprohens LinkedIn:nbsp;www.linkedin.com/in/corryprohens Blog:nbsp;http://www.iqworkforce.com/blog/ IQ Blast (email newsletter):nbsp;http://www.iqworkforce.com/subscribe.asp Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/03/29/episode-14/ http://www.BeyondWebAnalytics.com/2010/03/29/episode-14/#comments Mon, 29 Mar 2010 11:40:44 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=364 http://www.BeyondWebAnalytics.com/2010/03/29/episode-14/feed/ 4 36:28 In this episode we are joined by Alex Yoder, CEO of Webtrends.nbsp; The conversation covers the history of Webtrends, a recap of items announced at ... In this episode we are joined by Alex Yoder, CEO of Webtrends.nbsp; The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert Guest:nbsp; Alex Yoder Alex Yoder ndash; CEO, Webtrends. As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends. Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at Webtrends, with his last role being vice president of sales, North America. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises. Blog:nbsp;nbsp;nbsp; http://blogs.webtrends.com/alex/ Twitter: @yodera White Paper on Functionalism: Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/03/22/episode-13/ http://www.BeyondWebAnalytics.com/2010/03/22/episode-13/#comments Mon, 22 Mar 2010 11:23:51 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=356 http://www.BeyondWebAnalytics.com/2010/03/22/episode-13/feed/ 2 39:20 In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism. nbsp;What it is, why it was developed, and how it ... In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism. nbsp;What it is, why it was developed, and how it can help you with your analytic projects. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert, Gary Angel Guest Host: nbsp;June Dershewitz As Vice President of Analytics at Semphonic, June Dershewitz enjoys helping companies improve their practice of web analytics.nbsp; She has been actively involved with the Web Analytics Association since its inception in 2005 andnbsp; she currently serves as an elected official on the WAA Board of Directors. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the San Francisco Bay Area. She has spoken at conferences such as eMetrics and X Change. Blogs:nbsp;nbsp;nbsp; http://june.typepad.com/june/functionalism/ Twitter: @semphonic @jdersh White Paper on Functionalism: Think Tank Functionalism Class: http://semphonic.com/TT/TTSJDescription.aspx#SJ Web Analytics Association: http://www.webanalyticsassociation.org/ Adam's Post on Page Type Pathing: http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/08/02/page-type-pathing Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/ http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/#comments Mon, 15 Mar 2010 00:46:52 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=344 http://www.BeyondWebAnalytics.com/2010/03/14/episode-12/feed/ 5 56:25 In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics. ... In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics. nbsp;Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp;Adam Greco,nbsp;Rudi Shumpert Guest Host:nbsp;nbsp;Eric Peterson Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. nbsp; More recently, Eric has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice. Eric will be at the Coremetrics User Conference in April, and Unica's User Conference in May. nbsp;Visit our Speaking Calendar at Web Analytics Demystified (http://www.webanalyticsdemystified.com/about/calendar.asp) for more events that Aurelie, John, and I will be at and come look for Web Analytics Demystified. Eric's Free Books All Web Analytics Demystified Blogs The Analysis Exchange Web Analytics Wednessdays Twitalyzer Note:nbsp;The sound clips used in this podcast were used under license. Burnkit2600 /nbsp;CC BY-NC-SA 3.0 Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/03/07/episode-11-omniture-summit-2010-recap/ http://www.BeyondWebAnalytics.com/2010/03/07/episode-11-omniture-summit-2010-recap/#comments Mon, 08 Mar 2010 04:30:21 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=330 http://www.BeyondWebAnalytics.com/2010/03/07/episode-11-omniture-summit-2010-recap/feed/ 8 38:52 In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniturenbsp; Summit 2010. So ... In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniturenbsp; Summit 2010. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host:nbsp; Gary Angel Gary Angel, Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health#38;pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/ http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/#comments Wed, 24 Feb 2010 12:15:55 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=310 http://www.BeyondWebAnalytics.com/2010/02/24/episode-10/feed/ 6 37:30 In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics.nbsp;nbsp; We ... In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics.nbsp;nbsp; We cover steps that job seekers should take when looking for a job and career development activities to help keep and advance their careers. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Corry Prohens Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. nbsp;They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. nbsp;As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Corry Prohens / IQ Workforce info: Twitter: @corryprohens LinkedIn: www.linkedin.com/in/corryprohens Blog: http://www.iqworkforce.com/blog/ IQ Blast (email newsletter): http://www.iqworkforce.com/subscribe.asp Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/ http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/#comments Fri, 12 Feb 2010 12:15:09 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=300 http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/feed/ 4 38:24 In this episode we talk with Akin Arikan, about building recipes for web analysis.nbsp; The conversation dives into the process and planning that goes ... In this episode we talk with Akin Arikan, about building recipes for web analysis.nbsp; The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, James Dutton Guest Host: Akin Arikan Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin's blog at nbsp; http://multichannelmetrics.com. Links mentioned in the podcast: Web Analytics Wizards: http://www.multichannelmetrics.com/wizards Webcast on Feb 18 with the Web Analytics Association (WAA) on the topic of SEM analytics for 2010: http://register.webcastgroup.com/l3/?wid=0840218105073 Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 News,,Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/ http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/#comments Mon, 01 Feb 2010 10:00:12 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=286 http://www.BeyondWebAnalytics.com/2010/02/01/episode-8/feed/ 4 46:07 In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, ... In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their skills with Analytics, as well as the ever changing channel that is Social Media. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts:nbsp; Adam Greco, Rudi Shumpert Guest Host:nbsp; Jim Sterne Jim Sterne is an international consultant to large corporations and entrepreneurs. He has focused his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." and the next to appear will be "Social Media Metrics: How to Measure and Optimize Your Marketing Investment" in May. Jim Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine at the time and more recently was named one of the top 25 Hot Speakers by the National Speakers Association. Related Links: Jim Sternenbsp;nbsp;nbsp;nbsp; http://www.targeting.com/ Web Analytics Associationnbsp;nbsp;nbsp; http://webanalyticsassociation.org/ eMetrics Marketing Optimization Summitnbsp;nbsp;nbsp;nbsp; http://www.emetrics.org/ Social Media Metrics: How to Measure and Optimize Your Marketing Investmentnbsp;nbsp;nbsp; http://bit.ly/SocialMetrics Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/ http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/#comments Wed, 20 Jan 2010 11:31:27 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=276 http://www.BeyondWebAnalytics.com/2010/01/20/episode-7-mobile-analytics/feed/ 5 48:44 Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies ... Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, steps to organize and implement that strategy, and what metrics to look for. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Greg Dowling Vice President of Mobile Strategy #38; Measurement, Semphonic An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg Dowling heads up Semphonicrsquo;s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokiarsquo;s Services Intelligence #38; Analytics organization responsible for analysis of all consumer data within Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy #38; Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability. Greg blogs at http://dowling.typepad.com and can be found on Twitter as http://twitter.com/gregdowling Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics clean No http://www.BeyondWebAnalytics.com/2010/01/11/episode-6/ http://www.BeyondWebAnalytics.com/2010/01/11/episode-6/#comments Mon, 11 Jan 2010 12:53:12 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=270 http://www.BeyondWebAnalytics.com/2010/01/11/episode-6/feed/ 4 36:42 Implementation Best Practices Join the Beyond Web Analytics team as we get a little more technical and talk implementation with Kevin Rogers of @VaBeachKevin fame. ... Implementation Best Practices Join the Beyond Web Analytics team as we get a little more technical and talk implementation with Kevin Rogers of @VaBeachKevin fame. The conversation explores tips for planning an implementation, tools to test your implementation, and strategies for multi-site projects. Be sure to use the comment section below to ask specific questions or suggestions for future shows. Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Kevin Rogers Kevin Rogers is the Web Analyst for Dominion Enterprises, where he uses Omniture SiteCatalyst as the main analytics engine. Kevin manages the relationship between Omniture and all of Dominion's businesses, serves as the in house expert for all Web Analytics and is responsible for the implementation of SiteCatalyst for every one of Dominion's web sites. Kevin blogs at http://webanalyticsland.com/ and can be found on twitter @VaBeachKevin The Beyond Web Analytics podcast team has explored Implementation best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/ http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/#comments Mon, 28 Dec 2009 13:34:14 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=232 http://www.BeyondWebAnalytics.com/2009/12/28/beyond-web-analytics-episode-5/feed/ 4 35:47 Test #38; Targeting Join the Beyond Web Analytics team as we talk Test #38; Targeting with Brian Hawkins of Omniture.nbsp; The conversation explores items for those ... Test #38; Targeting Join the Beyond Web Analytics team as we talk Test #38; Targeting with Brian Hawkins of Omniture.nbsp; The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well.nbsp; Be sure to use the comment section below to ask specific questions or suggestions for future shows. Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Brian Hawkins Brian Hawkins is a solutions engineer with Omniture's Conversion suite.nbsp; Before becoming a solutions engineer he served as senior member of the Omniture Digital consulting team for Omniture.nbsp; Brian is responsible for all facets of a client engagement, including optimization strategy, test design, segmentation tactics, project management, results analysis and interpretation, and recommendations. Prior to joining Omniture, Brian came from Offermatica, the leading provider of A/B and Multivariate testing. You can follow him on Twitter @brianthawkins The Beyond Web Analytics podcast team has explored test and targeting best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/ http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/#comments Wed, 16 Dec 2009 10:47:10 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=223 http://www.BeyondWebAnalytics.com/2009/12/16/beyond-web-analytics-episode-4/feed/ 1 34:03 Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success.nbsp; We explore the ... Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success.nbsp; We explore the meaning of multi-channel analytics, the "every-man's tool",nbsp; and the major players in the multi-channel space.nbsp;nbsp; The conversation goes from items to target for sites just beginning to work with multi-channel to suggestions for the seasoned professionals. Hosts:nbsp; Adam Greco,nbsp; Rudi Shumpert Guest Host: Josh Manion Stratigentrsquo;s founder, Josh Manion, has served as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization for the past 7 years. nbsp;At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills.nbsp; Additionally, Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum.nbsp;nbsp; Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, COO and Co-founder of ForAthletes.com which was acquired by Myteam.com in 2000.nbsp; Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology. http://www.stratigent.com/ The Beyond Web Analytics podcast team has explored multi-channel analytics, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/ http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/#comments Wed, 09 Dec 2009 03:55:52 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=212 http://www.BeyondWebAnalytics.com/2009/12/08/beyondwebanalytics-episode3/feed/ 2 40:45 Staffing for Web Analytics Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent ... Staffing for Web Analytics Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health#38;pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : "Staffing for web analytics" with returning guest host, Gary Angel. The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting #38; tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/ http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/#comments Thu, 03 Dec 2009 13:52:13 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=203 http://www.BeyondWebAnalytics.com/2009/12/03/episode-2-5/feed/ 1 31:35 Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about ... Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about his new role with Web Analytics Demystified, the current state of web analytics, and the future of analytics. John Lovett is a senior partner at Web Analytics Demystified, the world's leading Web Analytics strategic consulting group. John joins Web Analytics Demystified founder Eric T. Peterson and Principle Consultant Aurlie Pols in providing strategic guidance to firms applying web analytics and optimization technologies. Links Referenced: Web Analytics Demystified John's Blog White Paper:nbsp; The coming revolution in Web Analytics The Beyond Web Analytics podcast team would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them.nbsp; Please comment below or use the Contact form. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/ http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/#comments Tue, 24 Nov 2009 05:22:27 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=194 http://www.BeyondWebAnalytics.com/2009/11/24/beyond-web-analytics-episode-2/feed/ 4 33:41 Moving from Web Reporting #38; Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,nbsp; ... Moving from Web Reporting #38; Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,nbsp; Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health#38;pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : "Moving from Web Reporting #38; Tagging to real Web Analytics-How can people learn how to do real web analysis?" with guest host, Gary Angel. Gary's Webinar: How do you Measure Social Media ROI? Adam's call for giving back: nbsp; Lets #measure compassion The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting #38; tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts,,Social,Media,,Web,Analytics Beyond Web Analytics no No http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/ http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/#comments Thu, 12 Nov 2009 22:23:19 +0000 Rudi Shumpert http://www.BeyondWebAnalytics.com/?p=176 http://www.BeyondWebAnalytics.com/2009/11/12/beyond-web-analytics-episode-1/feed/ 0 55:32 Beyond Web Analytics - Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, #38; Rudi chat ... Beyond Web Analytics - Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, #38; Rudi chat about challenges with tracking social media conversions, the EU cookie-privacy laws, and other great analytic topics. Show Notes: Articles Referenced Cookie Law http://www.techradar.com/news/internet/cookie-consent-law-is-breathtakingly-stupid-648740 http://msdn.microsoft.com/en-us/library/ms537341%28VS.85%29.aspx http://aurelie.webanalyticsdemystified.com/2009/11/10/eu-cookie-law-interpretation-is-breathtakingly-stupid/ Books Referenced: Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press (Cambridge, MA), 2008. 224 pages. (See also: http://blogs.forrester.com/groundswell/) Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Podcasts Beyond Web Analytics no No