Author Archives: Rudi Shumpert

Rudi is the VP Technology @ Keystone Solutions, where he puts his passion for analytics to use for his clients. To contact Rudi or to work with him you can email him at rudi (at) keystonesolutions (dot) com. You can also hear him on the Beyond Web Analytics podcast at

Episode 66: Data Layer Standards with IBM

In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards.  The conversation covers how this need for standards came about, what the benefits are, and how companies can make the most of this initiative. So download this podcast to your favorite mobile [...]