In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2012 and what the team thinks that 2013 will hold for the digital measurement industry. The conversation covers privacy, tag management, mergers, and rampant speculation.
Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.
* Long ago when we first started we stated episode numbers in the introductions and then we had squeezed in an Episode 2.5 and this disruption has bothered me long enough, so there will be no official episode 62 and we moved right into number 63.