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Episode 59: Zendesk & Totango with Sam Boonin

In this episode, the Beyond Web Analytics talks with Sam Boonin, VP of Product Engagement at Zendesk, about how Zendesk is using a solution called Totango for Trial Marketing & Lifecycle Marketing.  The conversation covers what Totango does for Zendesk, how it’s helped their marketing efforts, and what the process for the integration was like.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam GrecoRudi Shumpert,
Guest Host: Sam Boonin

Sam Boonin: Sam Boonin is VP of Product Engagement at Zendesk, where he leads a team that combines interaction design, product management and analytics to improve the overall product experience.  Sam has spearheaded the creation of the Zendesk Benchmark, which enables over 15,000 organizations to compare key performance with their peers across industries, countries and target customers.

Related Links:

http://blog.totango.com/2012/06/zendesk-uses-totango-to-manage-their-customer-success/

http://www.zendesk.com/

http://www.totango.com/

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One Comment

  • Posted 5 November, 2012 at 5:14 pm | Permalink

    I’m stoked to hear Sam’s review on Totango and how it’s been helping Zendesk understand their trial base and their existing userbase. I just wanted to add that Totango makes it possible to have all the events and activities from each account in one centralized view whether it was a sales or customer support interaction. Their team is able to get a full picture of all their accounts at any time!

    Great interview Adam & Rudi! Thanks!

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