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Shmuli is the Senior Technology Evangelist at ClickTale, the premier Customer Experience Analytics (CEA) company. He devotes most of his time to the web analytics industry, specializing in conversion rate and usability optimization of online businesses. Shmuli aspires to help websites worldwide reach their maximum potential and obtain the love and satisfaction of their visitors. Shmuli’s portfolio includes a wide range of clients from Fortune 500 companies to small blogs and start-ups.