Episode 54 – Web Analytics Action Hero with Brent Dykes

In this episode, the Beyond Web Analytics team talks with Brent Dykes, Director of Consulting at Adobe and now author of Web Analytics Action Hero.  The team talks to Brent about what made him write this book, and what it takes to be an Action Hero in our industry.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam GrecoRudi Shumpert
Guest Host:  Brent Dykes

Brent Dykes has been focused on enterprise-level web analytics for more than seven years and has worked with industry leaders such as Microsoft, Sony, Dell, Comcast, and Nike. As a director of consulting at Adobe, he currently leads a team focused on predictive analytics and digital governance. Brent recently published his first book, “Web Analytics Action Hero”, through Adobe Press. Brent has been involved in digital marketing for more than ten years, including positions at Blast Radius (WPP), Lands’ End, and Microsoft. Brent has a BBA (Marketing) degree from Simon Fraser University, and graduated from Brigham Young University’s MBA program.

Twitter: @analyticshero
Amazon link:

If you’re going to Adobe’s Digital Marketing Summit, don’t miss the panel session based on my new book featuring Adam Greco (Web Analytics Demystified), Tim Munsell (, Laura MacTaggart (Salesforce), and Sandy Martin (Dollar Thrifty).

Analytics action heroes: Learn digital kung-fu from analytics masters
A panel of leading practitioners from across the country review best practices for performing analysis, optimizing online performance, and driving more value from analytics. These experienced experts reveal their tips, tricks, and power strategies for getting the most out of online analytics efforts. You’ll leave this session armed and dangerous with ideas and techniques for driving more value in your role as an analyst. Rub elbows with industry veterans who share: • Power-user tips to raise your analytics game and optimize your business results • Real-world examples that address current online analytics questions • Innovative practices and strategies to get your website to top performance levels This session is for web and digital analysts in all industries.


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