In this episode, the Beyond Web Analytics team talks with Phil Mui, Group Product Manager of Google Analytics about the introduction of Google Analytics Premium. The group discusses what lead to the creation of the paid version, the new features and expanded functionality, and what the future may hold for Google Analytics.
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Phil Mui is the Group Product Manager for Google Analytics, and is the product management lead for GA. He has been PM’ing Google Analytics since the 1st year of GA. He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. Prior to Google, Phil was a bioinformatics researcher in Stanford University. He was also the founder of an early European display ads companySharkhunt, which was sold in 2000 before Phil went back to graduate school. Phil regularly speaks about Analytics and online measurements in industry conferences (SES, eMetrics, SMX) and academia.