In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2011 and what the team thinks that 2012 will hold for the digital measurement industry. The conversation covers privacy, tag management, mergers, and rampant speculation.
Hosts: Adam Greco, Rudi Shumpert
Guest Host: Joe Stanhope
Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.
Episode 52: Looking forward to 2012 with Joe Stanhope [ 47:13 ] Play Now | Play in Popup | Download (3544)