In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about his new book Social Media Metrics Secrets. The group talks about what sets this book apart from other books on the topic, and how the channel of social media while still evolving is not going anywhere. The team explores how to identify your needs in the social channel and being planning your measurement strategy.
John Lovett, Senior Partner Web Analytics Demystified , is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies.
John Currently serves on the Board of Directors for the Web Analytics Association and is an active member in the Research and Standards Committees.