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Hosts: Adam Greco, Rudi Shumpert
Guest Host: Jim Sterne
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written eight books on Internet advertising, marketing and customer service including, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association.
Episode 50: eMetrics NYC Preview with Jim Sterne [ 47:13 ] Play Now | Play in Popup | Download (4379)Related Links:
Jim Sterne http://www.targeting.com/
Web Analytics Association http://webanalyticsassociation.org/
eMetrics Marketing Optimization Summit http://www.emetrics.org/
Social Media Metrics: How to Measure and Optimize Your Marketing Investment http://bit.ly/SocialMetrics