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Episode 47 – Testing and Optimization with Eric Hansen

Join Adam and Rudi as they talk with Eric Hansen, Founder and CEO of SiteSpect.  The groups dives right into the need for testing and optimization and the issues that companies tend to struggle with.  The group also provides some insight on where you can go to learn more about optimization and some of the the mistakes that companies make when starting a testing project.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:  Adam GrecoRudi Shumpert
Guests:  Eric Hansen

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm’s non-intrusive technology for multivariate testing, behavioral targeting and digital marketing optimization. Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received his B.A. in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.

Music for the podcast was created by Patrick Ferland.

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