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Episode 38 – eMetrics and the WAA with Jim Sterne

In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference.  The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years.  The conversation also explores the current state of the Web Analytics Association and what the future may hold for our industry.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:  Adam GrecoRudi Shumpert
Guest Host:  Jim Sterne

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written seven books on Internet advertising, marketing and customer service including, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association.

Related Links:
Jim Sterne     http://www.targeting.com/
Web Analytics Association    http://webanalyticsassociation.org/
eMetrics Marketing Optimization Summit     http://www.emetrics.org/
Social Media Metrics: How to Measure and Optimize Your Marketing Investment    http://bit.ly/SocialMetrics

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