In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform. The group explores what a Tag Management Platform is, and what types of sites can benefit from utilizing one. The conversation covers the expertise needed to implement to the acceptance of universal tags within the industry
Guest Host: Ali Behnam
Ali is the co-founder of Tealium, a leading provider of Universal Tag and Tag Management Platform, deployed on some of the most demanding web sites including Hasbro, Best Buy, Cisco, Classmates.com and more. Prior to Tealium, he held several senior product management and consulting positions at WebSideStory/Visual Sciences/Omniture, with over 10 years of web analytics industry experience. Ali holds an MBA from UCLA Anderson School of Management.