Episode 31 : Web Analytics Association – Certification with Joel Wright

In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year.   The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test.  The conversation also dives into the types of items measured, and thoughts on what it will take to really gain industry wide acceptance of the test.

Hosts: Adam GrecoRudi ShumpertGary Angel
Guest Host:  Joel Wright

Joel is a Senior web analytics consultant in Austin, TX, with 9 years experience analyzing and managing web traffic, online demand generation, and online order data for Proven web analytics skills using a variety of tools/technologies: Visual Sciences, Google Analytics, Omniture SiteCatalyst, Hitwise, iPerceptions, SQL, Excel, D3, Brio, Business Objects.

Note: The sound clips used in this podcast were used under license.
Burnkit2600CC BY-NC-SA 3.0



  • Posted 5 October, 2010 at 8:54 pm | Permalink

    Thanks for another great podcast guys.

    I don’t agree with a lot of what was said but it was a very thought provoking interview.

    I fear the day companies start hiring based on specific measure certifications, it’s a lazy and dangerous practice. It is this mentality that has corrupted our institutions of higher learning. Our colleges are turning into degree producing factories where students primary motivation is getting a grade and ultimately a degree.

    At the end of the day, if I pass the WAA Cert, all it means is I am good at passing the WAA cert, nothing less, nothing more.

  • Posted 12 October, 2010 at 3:59 pm | Permalink


    Thanks for listening and for the feedback.


  • Scott Oliver
    Posted 10 November, 2010 at 2:12 pm | Permalink

    This podcast answered a lot questions I had about the WAA certification test – thanks for publishing it.


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