Joel is a Senior web analytics consultant in Austin, TX, with 9 years experience analyzing and managing web traffic, online demand generation, and online order data for dell.com. Proven web analytics skills using a variety of tools/technologies: Visual Sciences, Google Analytics, Omniture SiteCatalyst, Hitwise, iPerceptions, SQL, Excel, D3, Brio, Business Objects.
In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. The conversation also dives into the types of items measured, and thoughts on what it will take to really gain industry wide acceptance of the test.