In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified,  about the negative press that the web analytics industry has received in recent months.   The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the  Wall Street Journal article, Julia Angwin, and looks at what was right, and what was wrong with the information presented by both the Wall Street Journal and NPR.  The conversation also moves into what can be done to advocate for web analytics industry and where that message should come from.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.

Related Links:

Wall Street Journal article:  http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html
NPR transcript of podcast with Author of the WSJ Article:
http://www.npr.org/templates/transcript/transcript.php?storyId=129298003

Blog Posts Mentioned in podcast:

http://blog.webanalyticsdemystified.com/weblog/2010/09/web-analysts-code-of-ethics.html

http://waablog.webanalyticsassociation.org/2010/09/web-analytics-code-of-ethics.html

http://blog.webanalyticsdemystified.com/weblog/2010/08/we-are-our-own-worst-enemy.html

http://john.webanalyticsdemystified.com/2010/08/01/webs-goldmine-or-consumer-jackpot/
http://www.iab.net/privacymatters/campaign.php

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0