Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Eric Peterson
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.
Wall Street Journal article: http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html
NPR transcript of podcast with Author of the WSJ Article:
Blog Posts Mentioned in podcast:
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
This was good. I love that if you go to http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html and watch the request, you can see several tracking tools on their site – including Omniture and DART tags.
Maybe Web Analytics needs to be a SRO (Self Regulating Organization) like the American Medical Association and the Realtors. We should regulate ourselves. If not, Congress will step in eventually.