Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of

In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at about What Web Analysts Should Know About Paid Search.   The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the trade to help made your foray into paid search a success.So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam GrecoRudi Shumpert, Gary Angel
Guest Host: Lauren Vaccarello

Lauren is the head of SEM at where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.

Note: The sound clips used in this podcast were used under license.
Burnkit2600CC BY-NC-SA 3.0


One Comment

  • Posted 1 September, 2010 at 4:33 pm | Permalink

    Some really useful insight as I like many in analytics rarely work directly on paid search.

    If you are looking for future podcast ideas I would love to hear similar viewpoints from other marketing disciplines, eg someone who is 100% dedicated to SEO or a leading email marketing specialist.

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