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Shmuli Goldberg is the Director of Marketing and Communications at ClickTale, the industry leader in Customer Experience Analytics. After watching countless hours of user browsing sessions and dabbling with most web analytics solutions on the market, Shmuli has gained an uncanny insight into the world of web analytics and usability. London born and bred, Shmuli has studied in both the London School of Advertising and the Interdisciplinary Center, Herzlia. He now lives in Israel, where the ClickTale head office is bas