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In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site.
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Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale [ 36:30 ] Play Now | Play in Popup | Download (2489)Hosts: Adam Greco, Rudi Shumpert
Guest Host: Shmuli Goldberg
Shmuli Goldberg is the Director of Marketing and Communications at ClickTale, the industry leader in Customer Experience Analytics. After watching countless hours of user browsing sessions and dabbling with most web analytics solutions on the market, Shmuli has gained an uncanny insight into the world of web analytics and usability. London born and bred, Shmuli has studied in both the London School of Advertising and the Interdisciplinary Center, Herzlia. He now lives in Israel, where the ClickTale head office is bas
Related Links:
| http://www.shop.org/summit10 |
| http://www.emetrics.org/washingtondc/ |
| http://www.screenevents.co.uk/IR2010/ |
| http://www.ecommerceexpo.co.uk/ |
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
July 29, 2010 at 8:31 am
I reccomend Clicktale as the best usability tool. Its heatmaps, real time videos and aggregate behaviours and analytics are second to none!
July 29, 2010 at 11:00 am
Really interesting stuff! Loved hearing about the use cases. Thanks for sharing.