Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth

In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics.  The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Andrew Spoeth

Andrew is an independent marketing consultant who has specialized in B2B demand generation. He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

Tags: Marketing Automation

This entry was posted on Monday, June 28th, 2010 at 7:57 am and is filed under Podcasts, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed.