Episode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo

In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo.  The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects.  The conversation talks about the specific issues raised in the Quantivo blog post, and moves into how data warehouse projects can be successful and what the advantages of such an endeavor can be.    The group also dives into the implementation steps, the security issues, and the gains to be had.

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Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Jason Rushin

As the director of marketing for Quantivo, Jason Rushin is responsible for all aspects of marketing strategy, product strategy, branding, and communications.  Prior to Quantivo, Jason worked for Accenture consulting, contract management software vendor Nextance, and Siebel Systems.  Jason is the co-author of Behavioral Analytics For Dummies, has written numerous articles, and is a regular presenter at industry events.

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0