In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. The group also covers the challenges related to providing to a tool to user groups of multiple skill levels, what type of companies can and should use Google Analytics, what “real-time” really means, the steps that Google takes to protect the privacy of data, and Phil even sheds some light on what it is like to work with Avinash.
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Phil Mui is the Senior Product Manager for Google Analytics, and is the product management lead for GA. He has been PM’ing Google Analytics since the 1st year of GA. He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. Prior to Google, Phil was a bioinformatics researcher in Stanford University. He was also the founder of an early European display ads company Sharkhunt, which was sold in 2000 before Phil went back to graduate school. Phil regularly speaks about Analytics and online measurements in industry conferences (SES, eMetrics, SMX) and academia.