In this episode, we talk with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics. The group dives right into what the future hold for new media, and what the role of analytics will be. From there there conversation moves into exploring Yahoo! Web Analytics. The group covers the transition from Index Tools, what sets Yahoo! Web Analytics apart from the pack, and why people should use the Yahoo! Analytics Solution.
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Hosts: Adam Greco, Rudi Shumpert
Guest Host: Dennis Mortensen
Dennis is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of Analytics, Media and Marketing. Dennis is an Entrepreneur and was the COO of IndexTools until it was acquired by Yahoo! Inc., in May 2008. Today he is the Director of Data Insights at Yahoo! and sits on the Board of Directors at the Web Analytics Association, and he maintains the highly popular analytics blog, VisualRevenue.com/blog
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0