In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites. The conversation moves from recommendations for target segments to top KPI’s to the impact of social media sites on traditional membership sites.
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Jason is a consultant at Numeric Analytics, prior to his current position, Jason spent three years crafting a world-class analytics practice for Spark Networks. Jason honed his analytics skills at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.