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Episode 19: Jason Thompson – Segmentation on Membership Sites

In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free.   The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites.  The conversation moves from recommendations for target segments to top KPI’s to the impact of social media sites on traditional membership sites.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam GrecoRudi Shumpert
Guest Host:  Jason Thompson

Jason is a consultant at Numeric Analytics, prior to his current position, Jason spent three years crafting a world-class analytics practice for Spark Networks.  Jason honed his analytics skills at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Twitter:  @usujason

Note: The sound clips used in this podcast were used under license.
Burnkit2600CC BY-NC-SA 3.0

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