Episode 18: Justin Kistner – Facebook Measurement

In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook.  The conversation explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting to market and measure on Facebook, the nuances of “like”,  and what Webtrends is doing to meet the needs of their customers.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam GrecoRudi Shumpert
Guest Host: Justin Kistner

As the Social Evangelist, Justin Kistner is the public face for Webtrends’ social initiatives as well as a member of the social analytics development team. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.  In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo.

Twitter:  @justinkistner
Show Links:

Note: The sound clips used in this podcast were used under license.
Burnkit2600CC BY-NC-SA 3.0



  • Posted 3 May, 2010 at 9:25 am | Permalink

    Thanks for having me on the show! BTW, here are the links to the services I recommend for getting started with Facebook marketing: Involver and Wildfire.

  • Posted 6 May, 2010 at 4:01 pm | Permalink

    This was one of the best episodes of BWA to date. Keep it up guys.

  • Posted 11 May, 2010 at 3:59 pm | Permalink

    Agreed great content. Can someone provide a link to further information on lead acquisition through a single click via Facebook? Justin mentioned such benefits (consumers not needing to fill out personal information every time) but I am struggling to find further useful information on this that entails the passing of the data.

  • Posted 11 May, 2010 at 5:48 pm | Permalink

    Hi Brian, the capability I spoke about is something we’re implementing at Webtrends for our own marketing programs. The first campaign to use these capabilities will go live in 2 weeks. There likely isn’t much data about how to do this yet, although we will definitely post how we did it on our blog after the campaign launches.

    In the mean time, you could research how extended permissions work to get a sense of how you can pull in profile data from Facebook users. The project we’re working on uses the access token we get from a user who grants us permission to pull FB profile data in order to pre-populate a form in a Facebook application.

    Hope this helps!

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