In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more.
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Stéphane Hamel is a leading voice for online analytics, helping businesses understand the value of online optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Stéphane owns a MBA specializing in eBusiness at Laval University (Québec City) where he teaches a graduate class on web analytics. He is also involved in various research & development activities with the prime objective of making web analytics easier. Creator of the popular « Web Analytics Solution Profiler » tool and concepts such as « Just-In-Time Tagging » and the « Web Analytics Maturity Model », recipient of the « Web Analytics Association Leadership and Technical Excellence Recognition » and frequent speaker at the « eMetrics Marketing Optimization Summit » and other conferences, he is also lecturing the « Award of Achievement in Web Analytics » and « Introduction du Business Analysis » classes at the University of British Columbia. Involved in various professional and education events, he is also a member of the « International Institute of Business Analysis » and on the board of directors and treasurer of the « Web Analytics Association ».