In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics. Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer.
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Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. More recently, Eric has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.
Eric will be at the Coremetrics User Conference in April, and Unica’s User Conference in May. Visit our Speaking Calendar at Web Analytics Demystified (http://www.webanalyticsdemystified.com/about/calendar.asp) for more events that Aurelie, John, and I will be at and come look for Web Analytics Demystified.