Comments on: Episode 11: Omniture Summit 2010 Recap

By: Brian Thopsey

Brian Thopsey — Mon, 15 Mar 2010 18:41:17 +0000

Great recap and a great summit this year. I could not agree more for the desire to extend SiteCatalyst to encompass more instant segmentation functionality. Lots of up-selling but can’t blame them. How does Digital Pulse compare to ObservePoint?

By: Adam Greco

Adam Greco — Thu, 11 Mar 2010 20:24:41 +0000

Point of clarification…I have been told by Omniture that DigitalPulse is now officially available so I apologize that my comment on the podcast did not reflect this. You can learn more about the product here: http://www.omniture.com/en/products/online_analytics/digitalpulse

By: Aseem Patel

Aseem Patel — Thu, 11 Mar 2010 14:55:32 +0000

Thx for recap. I did not attend this one but have attended before. Not sure if this is the best forum but, is there a list of things that u heard that people were looking for in the products. We use Insight and i am mainly interested in that but other product ‘gaps’ would also be good.

thx
aseem

By: Justin Kistner

Justin Kistner — Wed, 10 Mar 2010 15:56:43 +0000

Great recap, guys! Nice to hear your take on everything that happened at the Summit this year.

By: Craig Scribner

Craig Scribner — Tue, 09 Mar 2010 17:19:42 +0000

I really appreciate the recap–I missed the summit this year, so I was glad to hear what you felt were the highlights (and gaps) in the presentations!

By: Rudi Shumpert

Rudi Shumpert — Tue, 09 Mar 2010 16:43:01 +0000

@Jason,

I also did not hear anyone at Summit try and “upsell” any of the offerings. There were many, many conversations about the strengths and weaknesses of various tools.

-Rudi

By: Ben Gaines

Ben Gaines — Mon, 08 Mar 2010 21:55:42 +0000

Jason,

I can appreciate your frustration, although I honestly didn’t feel like any of the Insight conversations I heard were aggressive upsell attempts. I think the key thing to keep in mind is that there are simply some things that Insight does extremely well (in particular, multichannel analytics). It’s important to recognize the distinction between “upsell” and merely talking about a tool’s strengths. Insight is a new tool to many Summit attendees; obviously, we can’t just not talk about a tool that may provide significant value to many simply because it has powerful features and a price tag.

Thanks,
Ben Gaines
Community Manager
Omniture, an Adobe company

By: Jason

Jason — Mon, 08 Mar 2010 20:45:16 +0000

Nice summary, with much more steak than sizzle.

Disappointed but not surprised to hear that Omniture is continuing the same old up-sell game from Discover to Insight. It was nice to hear though that they are finally getting around to fixing the basic SC product and achieving parity with the other solutions out there.