Episode 11: Omniture Summit 2010 Recap

In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture  Summit 2010.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host:  Gary Angel

Gary Angel, Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0



  • Jason
    Posted 8 March, 2010 at 3:45 pm | Permalink

    Nice summary, with much more steak than sizzle. :)

    Disappointed but not surprised to hear that Omniture is continuing the same old up-sell game from Discover to Insight. It was nice to hear though that they are finally getting around to fixing the basic SC product and achieving parity with the other solutions out there.

  • Posted 8 March, 2010 at 4:55 pm | Permalink


    I can appreciate your frustration, although I honestly didn’t feel like any of the Insight conversations I heard were aggressive upsell attempts. I think the key thing to keep in mind is that there are simply some things that Insight does extremely well (in particular, multichannel analytics). It’s important to recognize the distinction between “upsell” and merely talking about a tool’s strengths. Insight is a new tool to many Summit attendees; obviously, we can’t just not talk about a tool that may provide significant value to many simply because it has powerful features and a price tag.

    Ben Gaines
    Community Manager
    Omniture, an Adobe company

  • Posted 9 March, 2010 at 11:43 am | Permalink


    I also did not hear anyone at Summit try and “upsell” any of the offerings. There were many, many conversations about the strengths and weaknesses of various tools.


  • Craig Scribner
    Posted 9 March, 2010 at 12:19 pm | Permalink

    I really appreciate the recap–I missed the summit this year, so I was glad to hear what you felt were the highlights (and gaps) in the presentations!

  • Posted 10 March, 2010 at 10:56 am | Permalink

    Great recap, guys! Nice to hear your take on everything that happened at the Summit this year.

  • Posted 11 March, 2010 at 9:55 am | Permalink

    Thx for recap. I did not attend this one but have attended before. Not sure if this is the best forum but, is there a list of things that u heard that people were looking for in the products. We use Insight and i am mainly interested in that but other product ‘gaps’ would also be good.


  • Posted 11 March, 2010 at 3:24 pm | Permalink

    Point of clarification…I have been told by Omniture that DigitalPulse is now officially available so I apologize that my comment on the podcast did not reflect this. You can learn more about the product here:

  • Posted 15 March, 2010 at 1:41 pm | Permalink

    Great recap and a great summit this year. I could not agree more for the desire to extend SiteCatalyst to encompass more instant segmentation functionality. Lots of up-selling but can’t blame them. How does Digital Pulse compare to ObservePoint?

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