Comments on: Episode 9: Building recipes for Web Analysis http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/ Your source for information, discussion, and candid thoughts on all things analytics Wed, 01 Sep 2010 20:33:45 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Akin http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/comment-page-1/#comment-89 Akin Fri, 12 Feb 2010 16:34:52 +0000 http://www.BeyondWebAnalytics.com/?p=300#comment-89 P.S. I should add two notes though: 1. One of the most interesting outcomes from creating the wizards was to realize that a web analytics solutions by itself is far from being sufficient for web business insights. For example, if traffic to your site is down is that because you did something wrong or is traffic to your competitors also down? ==> You need more than web analytics to answer that critical question. 2. While most web analytics solutions will enable you to create the analytics proposed in the wizard you may need the vendors' advanced ad-hoc anlaysis modules in addition to the basic reporting module. Unless you are using a solution where both are available as part of a single solution. 8-) Akin Unica P.S. I should add two notes though:

1. One of the most interesting outcomes from creating the wizards was to realize that a web analytics solutions by itself is far from being sufficient for web business insights. For example, if traffic to your site is down is that because you did something wrong or is traffic to your competitors also down? ==> You need more than web analytics to answer that critical question.

2. While most web analytics solutions will enable you to create the analytics proposed in the wizard you may need the vendors’ advanced ad-hoc anlaysis modules in addition to the basic reporting module. Unless you are using a solution where both are available as part of a single solution. 8-)

Akin
Unica

]]> By: Akin http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/comment-page-1/#comment-88 Akin Fri, 12 Feb 2010 15:29:30 +0000 http://www.BeyondWebAnalytics.com/?p=300#comment-88 Hi Dawn and Rudi, Good news: the wizards shoudl be suitable for any vendor's web analytics solution. Have a look at http://MultichannelMetrics.com/wizards and see the bird's eye view flow charts. Depending on the package that you use for web analytics you will create the related analytics in one way or other. But hopefully most tools should support most recommendations in one way or other. Keep me posted please how it goes. You can add your own thoughts and comments at each step of the wizard. Big, big, thanks to Rudi, James, and Adam for the chance to participate in a beyond web analytics podcast! Akin Hi Dawn and Rudi,

Good news: the wizards shoudl be suitable for any vendor’s web analytics solution. Have a look at http://MultichannelMetrics.com/wizards and see the bird’s eye view flow charts.

Depending on the package that you use for web analytics you will create the related analytics in one way or other. But hopefully most tools should support most recommendations in one way or other.

Keep me posted please how it goes. You can add your own thoughts and comments at each step of the wizard.

Big, big, thanks to Rudi, James, and Adam for the chance to participate in a beyond web analytics podcast!

Akin

]]> By: Rudi Shumpert http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/comment-page-1/#comment-87 Rudi Shumpert Fri, 12 Feb 2010 13:24:25 +0000 http://www.BeyondWebAnalytics.com/?p=300#comment-87 Dawn, Thank you for listening and thank you for your comments. Can you provide a little more detail about your environment? Vendor Name, types of analysis you would like to do, etc. -Rudi Dawn,

Thank you for listening and thank you for your comments.

Can you provide a little more detail about your environment? Vendor Name, types of analysis you would like to do, etc.

-Rudi

]]> By: Dawn http://www.BeyondWebAnalytics.com/2010/02/12/episode-9/comment-page-1/#comment-86 Dawn Fri, 12 Feb 2010 13:17:12 +0000 http://www.BeyondWebAnalytics.com/?p=300#comment-86 I listened to this podcast, I am always hopeful that you and your guests would give some real solutions to problems we face. We use a package from a large vendor and that requires a great deal of overhead to support. Would love to have some tools to help doing analysis, the wizards discussed would be intriguing if they can work on this vendors data, but I suspect not. Can the next podcast focus on solutions the community can use instead of just dialogue on what we already know, web analytics is hard, complicated and there are limited tools. I listened to this podcast, I am always hopeful that you and your guests would give some real solutions to problems we face. We use a package from a large vendor and that requires a great deal of overhead to support. Would love to have some tools to help doing analysis, the wizards discussed would be intriguing if they can work on this vendors data, but I suspect not. Can the next podcast focus on solutions the community can use instead of just dialogue on what we already know, web analytics is hard, complicated and there are limited tools.

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