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Episode 9: Building recipes for Web Analysis

In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, James Dutton
Guest Host: Akin Arikan
Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin’s blog at   http://multichannelmetrics.com.

Links mentioned in the podcast:

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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4 Comments

  • Posted 12 February, 2010 at 8:17 am | Permalink

    I listened to this podcast, I am always hopeful that you and your guests would give some real solutions to problems we face. We use a package from a large vendor and that requires a great deal of overhead to support. Would love to have some tools to help doing analysis, the wizards discussed would be intriguing if they can work on this vendors data, but I suspect not. Can the next podcast focus on solutions the community can use instead of just dialogue on what we already know, web analytics is hard, complicated and there are limited tools.

  • Posted 12 February, 2010 at 8:24 am | Permalink

    Dawn,

    Thank you for listening and thank you for your comments.

    Can you provide a little more detail about your environment? Vendor Name, types of analysis you would like to do, etc.

    -Rudi

  • Posted 12 February, 2010 at 10:29 am | Permalink

    Hi Dawn and Rudi,

    Good news: the wizards shoudl be suitable for any vendor’s web analytics solution. Have a look at http://MultichannelMetrics.com/wizards and see the bird’s eye view flow charts.

    Depending on the package that you use for web analytics you will create the related analytics in one way or other. But hopefully most tools should support most recommendations in one way or other.

    Keep me posted please how it goes. You can add your own thoughts and comments at each step of the wizard.

    Big, big, thanks to Rudi, James, and Adam for the chance to participate in a beyond web analytics podcast!

    Akin

  • Posted 12 February, 2010 at 11:34 am | Permalink

    P.S. I should add two notes though:

    1. One of the most interesting outcomes from creating the wizards was to realize that a web analytics solutions by itself is far from being sufficient for web business insights. For example, if traffic to your site is down is that because you did something wrong or is traffic to your competitors also down? ==> You need more than web analytics to answer that critical question.

    2. While most web analytics solutions will enable you to create the analytics proposed in the wizard you may need the vendors’ advanced ad-hoc anlaysis modules in addition to the basic reporting module. Unless you are using a solution where both are available as part of a single solution. 8-)

    Akin
    Unica

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