Comments on: Episode 7: Mobile Analytics

By: Rudi Shumpert

Rudi Shumpert — Sun, 18 Apr 2010 18:49:04 +0000

Dave,

I am not sure of the particulars on how to do this, but speak to Ed Hewitt at Omniture. He will know how.

-Rudi

By: Dave

Dave — Sat, 17 Apr 2010 21:07:57 +0000

This is a great podcast and I have listened to every episode so far. We use Omniture for our website analytics and we have been trying to figure out a way to filter out our employee mobile phone numbers from the mobile phone stats. It seemed that a solution exists which was lightly mentioned in the podcast. Would you mind providing me more details as to how this can be done (possibly within our existing Vista rule)?

Thank you,
Dave

By: @davidharper

@davidharper — Sat, 23 Jan 2010 16:41:34 +0000

@gregdowling

Thank you for the PercentMobile mention.

http://percentmobile.com/page/431/7-reasons-to-consider-mobile-analytics-for-mobile-site-tracking

By: Andy Bovingdon

Andy Bovingdon — Thu, 21 Jan 2010 16:41:37 +0000

Thanks for the Bango mention Greg. You are correct that user ID is the crucial aspect in accurate mobile measurement, without that the remaining metrics fall down. Cookies, IP addresses and subscriber ID’s (MSISDN, Sub Number etc) all have their problems and should not be relied on alone. Cookies are simply unreliable on mobile while a mobile subscriber ID / MSISDN is great for recording visitors on the carrier network but does not cope with WiFi. Which is crucial given the frequency at which consumers switch network connections on their smartphones these days.

The Bango platform solves this by placing a layer above all these methods – which provides a consistent visitor ID for tracking while also leveraging all the best physical IDs below. It’s your shared key across all platforms, sessions, connections, devices etc you mentioned. This is one way in which we deliver our 8x accuracy, our industry partnerships is another.

Best recommendation to anyone is to try us out at http://bango.com/analytics.

Andy.

By: uberVU - social comments

uberVU - social comments — Wed, 20 Jan 2010 17:13:33 +0000

Social comments and analytics for this post…

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