Episode 7: Mobile Analytics with Greg Dowling
This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, steps to organize and implement that strategy, and what metrics to look for.
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Vice President of Mobile Strategy & Measurement, Semphonic
An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg Dowling heads up Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization responsible for analysis of all consumer data within Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy & Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability.
Greg blogs at http://dowling.typepad.com and can be found on Twitter as http://twitter.com/gregdowling