Multi-Channel Web Anayltics Success

Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success.  We explore the meaning of multi-channel analytics, the “every-man’s tool”,  and the major players in the multi-channel space.   The conversation goes from items to target for sites just beginning to work with multi-channel to suggestions for the seasoned professionals.

Hosts:  Adam Greco,  Rudi Shumpert
Guest Host: Josh Manion

Stratigent’s founder, Josh Manion, has served as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization for the past 7 years.  At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills.  Additionally, Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum.   Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, COO and Co-founder of ForAthletes.com which was acquired by Myteam.com in 2000.  Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology. http://www.stratigent.com/

Episode 4: Multi-channel Web Analytics Success [ 34:03 ] Play Now | Play in Popup | Download (5272)

The Beyond Web Analytics podcast team has explored multi-channel analytics, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast.

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0