James Dutton

James DuttonManaging Director
Insightr Consulting

James is the Managing Director and Principal Consultant of Insightr Consulting, a company specialising in helping organisations optimise their digital marketing expenditure through strategic planning processes. Insightr was founded to provide measurement and optimisation strategies for businesses looking to improve their competitive edge through marketing strategies that improve shareholder and customer value.

James brings over a decade of global marketing optimisation experience, from working for digital agencies in London, Singapore and New York. This has provided a unique perspective into how different companies have adopted differing strategies in response to customer and business needs.

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