Episode 13: Functionalism with June Dershewitz

In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism.  What it is, why it was developed, and how it can help you with your analytic projects.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam GrecoRudi Shumpert, Gary Angel
Guest Host:  June Dershewitz

As Vice President of Analytics at Semphonic, June Dershewitz enjoys helping companies improve their practice of web analytics.  She has been actively involved with the Web Analytics Association since its inception in 2005 and  she currently serves as an elected official on the WAA Board of Directors. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the San Francisco Bay Area. She has spoken at conferences such as eMetrics and X Change.

Twitter: @semphonic @jdersh
White Paper on Functionalism:
Think Tank Functionalism Class:
Web Analytics Association:

Adam’s Post on Page Type Pathing:

Note: The sound clips used in this podcast were used under license.
Burnkit2600CC BY-NC-SA 3.0


One Comment

  • Michael
    Posted 24 March, 2010 at 5:57 pm | Permalink


    It’s just music to my ears, love to hear more.

One Trackback

  • By uberVU - social comments on 22 March, 2010 at 4:10 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by BeyWebAnalytics: New Podcast: Functionalism with June Dershewitz @jdersh #measure #waa #analytics…

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