In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism.  What it is, why it was developed, and how it can help you with your analytic projects.

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Episode 13 : Functionalism with June Dershewitz [ 39:20 ] Play Now | Play in Popup | Download (4348)

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host:  June Dershewitz

As Vice President of Analytics at Semphonic, June Dershewitz enjoys helping companies improve their practice of web analytics.  She has been actively involved with the Web Analytics Association since its inception in 2005 and  she currently serves as an elected official on the WAA Board of Directors. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the San Francisco Bay Area. She has spoken at conferences such as eMetrics and X Change.

Blogs:    http://june.typepad.com/june/functionalism/
Twitter: @semphonic @jdersh
White Paper on Functionalism:
Think Tank Functionalism Class: http://semphonic.com/TT/TTSJDescription.aspx#SJ
Web Analytics Association: http://www.webanalyticsassociation.org/

Adam’s Post on Page Type Pathing:
http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/08/02/page-type-pathing

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0